# Fountainhead Foods Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fountainhead-foods-private

- Industry: Logistics & Distribution
- Headquarters: Hyderabad, India
- Website: www.healthsutra.in
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 29, 2017)
- Investors on record: 1

## About

Fountainhead Foods Private Limited, operating under the brand Health Sutra, focuses on producing millet-based nutritious breakfast and snack options, catering to health-conscious consumers seeking dietary alternatives.Founded in 2013 and headquartered in Hyderabad, India, Fountainhead Foods Private Limited specializes in millet-rich food products. The company was founded by Sai Popuri, who also serves as the CEO. In March 2017, the firm raised INR 3.67 million through a SEED funding round co-led by Ankur Capital and other individual investors. The total amount raised by the company to date stands at INR 3.67 million, with a current valuation of INR 71.616 million.Health Sutra specializes in millet-rich breakfast and snack products that incorporate Jowar, Bajra, and Ragi. Its offerings include Flakes, Biscuits, Diet Namkeen, Idly, and Upma Rawa, designed to meet dietary needs with a focus on nutrition and digestibility. Targeting health-conscious consumers, the company markets its products across various urban centers in India, aligning with the growing demand for healthy food options.In the most recent financial year, 2022, Fountainhead Foods generated revenue of INR 243,439.6 and reported an EBITDA of INR -72,608.6.Following the SEED funding round in March 2017, Fountainhead Foods plans to utilize the raised INR 3.67 million to enhance product development and expand its market reach. The company aims to launch new millet-based products in the upcoming year, targeting health-focused consumers. Additionally, plans are in motion to penetrate new geographic markets, with specific expansions into different urban regions of India anticipated within the next two years.

## Funding rounds

- Seed, Mar 29, 2017, $0.1M — Ankur Capital

## Investors

- Ankur Capital (https://capitalatlas.ai/funds/ankur-capital) — Seed