# Foundation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foundation

- Industry: Software
- Headquarters: Bellevue, US
- Website: www.getfoundation.com
- Total disclosed funding: $3M
- Latest round: Seed (May 1, 2023)
- Investors on record: 4

## About

Based in Washington, US, and founded in 2022 by Shiv Agarwal, Foundation is B2B (business to business) eCommerce platform company that develops a digital platform for connecting manufacturers, distributors, wholesalers, and retailers, helping each stakeholder share product, pricing, and inventory information. In May 2023, Foundation raised USD 3 million in seed funding from Ascend Venture Capital, Fortson VC, Founders' Co-op, and Upside Partnership.

The company provides a wholesale eCommerce platform for brands, distribution, and wholesalers, helping them order products, submit status inquiries, and assist with onboarding new customers. The platform consolidates orders from multiple channels in a single platform by connecting with third-party logistics platforms and accounting systems to reduce the time it takes to fulfill orders.

Foundation plans to use its proceeds from May 2023 funding for business acceleration and platform development.

## Funding rounds

- Seed, May 1, 2023, $3M — Founders' Co-op, Upside Partnership, Ascend Venture Capital, Fortson VC

## Investors

- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed
- Upside Partnership (https://capitalatlas.ai/funds/upside-partnership) — Seed
- Ascend Venture Capital (https://capitalatlas.ai/funds/ascend-venture-capital) — Seed
- Fortson VC (https://capitalatlas.ai/funds/fortson-vc) — Seed