# ForwardLane

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forwardlane

- Industry: Software
- Headquarters: New York, US
- Website: www.forwardlane.com
- Total disclosed funding: $7.7M
- Latest round: Seed (Jan 13, 2020)
- Investors on record: 5

## About

ForwardLane, Inc. is a data analytics and AI insights platform tailored for wealth and asset management professionals, enhancing client interactions and decision-making through sophisticated technology solutions.Founded in 2015, ForwardLane, Inc. is based in New York, US, focusing on delivering data analytics solutions for financial professionals. The company has conducted 4 deals, with its most recent investment occurring on January 13, 2020. In this Seed round, ForwardLane raised USD 1.9 mn from returning investor SixThirty, alongside SEI Ventures. Nathan Stevenson serves as both the CEO and founder, leading the company since its inception.ForwardLane offers a sophisticated data analytics and AI-driven insights platform specifically designed for wealth and asset managers. Its core product features include the ability to automatically collect and analyze both external and client data, which enables financial professionals to prioritize clients, enhance relationships, and determine Next Best Actions. The platform integrates seamlessly with existing CRM systems to streamline client communications and personalize interactions based on various factors, such as life stages and market trends. ForwardLane's solutions are tailored to meet the needs of financial professionals across diverse geographical markets, including North America, Europe, and Asia-Pacific, aiming to improve decision-making, increase client engagement, and boost revenue.ForwardLane's revenue model is primarily based on subscription services, enabling financial organizations to access its AI-powered platform for data analytics. The structure typically involves annual or monthly subscriptions, which grant clients access to the platform's features, tools, and updates. Partnerships with major technology providers, such as Microsoft's Azure, enhance revenue opportunities by allowing firms to use their Azure consumption funds for ForwardLane’s services. This strategic collaboration positions ForwardLane to expand its reach within the financial services sector, serving a client base that includes asset management, wealth management, and insurance firms. The platform's capabilities are aligned with the increasing demand for personalized insights, ultimately driving growth in assets under management for its clients.Following the recent Seed funding round completed on January 13, 2020, ForwardLane, Inc. plans to invest in the development of new features for its platform to further enhance user experience. The company is also targeting expansion into the Asian market by the end of 2023, seeking to tap into growing financial services demand in that region. The funds raised will be pivotal in supporting these strategic initiatives and enhancing the platform's analytics capabilities.

## Funding rounds

- Seed, Jan 13, 2020, $1.9M — SixThirty, SEI Ventures
- Seed, Mar 15, 2018, $4.8M — SixThirty
- Seed, Jan 22, 2017, $0.5M — Thomson Reuters Corporation, Techstars
- Angel, Jan 30, 2016, $0.6M — Techstars, Partnership Fund for New York City

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Angel, Seed
- Partnership Fund for New York City (https://capitalatlas.ai/funds/partnership-fund-for-new-york-city) — Angel
- Thomson Reuters Corporation — Seed
- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- SEI Ventures (https://capitalatlas.ai/funds/sei-ventures) — Seed