# Forward

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forward-3

- Industry: Software
- Headquarters: Austin, US
- Website: www.getfwd.com
- Total disclosed funding: $16M
- Latest round: Seed (May 30, 2024)
- Investors on record: 3

## About

Based in Texas, US, and founded in 2022, DBD Ventures, LLC, trading under the name Forward, operates as a provider of a software-as-as-service solution that manages payment. In May 2024, Commerce Ventures, Elefund, and Fiserv, Inc., co-led USD 16 million in seed funding for Forward.

Forward offers a range of embedded payment solutions tailored for SaaS companies. The company services help businesses integrate and monetize payments, enabling them to double revenue per customer and fund development. The firm provide a spectrum of payment options, including free consultations, PFAC (Payment Facilitator) services, and merchant sales support. Forward simplifies the often complex payments landscape with transparent pricing, scalable systems, and full merchant contract ownership for PFACs.

## Funding rounds

- Seed, May 30, 2024, $16M — Fiserv, Inc., Commerce Ventures, Elefund

## Investors

- Fiserv, Inc. — Seed
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Seed
- Elefund (https://capitalatlas.ai/funds/elefund) — Seed