# Forum Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forum-brands

- Industry: Consumer Products
- Headquarters: Palo Alto, US
- Website: www.forumbrands.com
- Total disclosed funding: $29M
- Latest round: Series A (Jun 30, 2021)
- Investors on record: 3

## About

Founded in 2020 and based in California, Forum Brands, Inc. operates as a provider of a data-driven Amazon business acquisition platform. The company was co-founded by co-CEOs Brenton Howland and Ruben Amar, as well as COO Alex Kopco. In September 2021, Forum Brands raised USD 100 million in venture debt financing from TriplePoint Capital. The company has acquired several new brands, including Bonza, a seller of pet products, and Simka Rose, a baby-focused brand specializing in eco-friendly products.

The company's technology-driven acquisition platform combines its technology with e-commerce and consumer investing knowledge to identify, acquire and scale third-party Fulfillment by Amazon (FBA) businesses into household brands. Forum Brands focuses on acquiring brands that sell products within the following categories: Pet, Home & Kitchen, Sports & Outdoor, Patio & Garden, Health & Personal Care, and Family.

The company plans to use its debt financing from September 2021 to accelerate the growth of its portfolio and for the acquisition of more e-commerce companies.

## Funding rounds

- Series A, Jun 30, 2021, $27M — Norwest Venture Partners, NFX, Westbound
- Seed, Jul 31, 2020, $2.2M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed, Series A
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A
- Westbound (https://capitalatlas.ai/funds/westbound) — Series A