# Formula E Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/formula-e-holdings

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.fiaformulae.com
- Total disclosed funding: $69M
- Latest round: Series A (May 14, 2014)
- Investors on record: 3

## About

Formula E Holdings Limited is a pioneering company in the motorsport industry, dedicated to advancing electric vehicle racing and showcasing sustainable mobility solutions through competitive racing events across global city venues.Founded in 2012, Formula E Holdings Limited is responsible for the ABB FIA Formula E World Championship, which focuses on fully electric vehicle racing. The company has not undergone notable strategic pivots or changes in operations. Its headquarters is located in London, UK. The founders include Achmad Ristanto, Alberto Longo, and Ali Russell. Al Smith, Emanuel Daniel, and Jamie Reigle serve as CEOs. In June 2019, the company raised EUR 50.00 mn in its Series A funding round, with investors including Amura Capital, Causeway, and Qualcomm Ventures. The total amount raised by the company is EUR 50.00 mn, reflecting the focus on investments for future growth.The ABB FIA Formula E World Championship operates as a premier racing series focused on fully electric vehicles, positioning itself as a platform for innovation in electric mobility. Its core offerings include hosting competitive races in various global cities, showcasing advanced electric vehicle technology in real-world conditions. The series features meticulously designed tracks that seamlessly integrate urban environments with racing, promoting sustainability and showcasing the capabilities of electric cars. It serves a diverse audience, including racing fans, automotive manufacturers, and technology companies, facilitating engagement through events, media coverage, and digital platforms. Notable races take place in major cities around the world, including São Paulo, Mexico City, Madrid, and Miami, enhancing the series' visibility and reach in significant international markets.The revenue model of the ABB FIA Formula E World Championship is multifaceted, encompassing ticket sales, sponsorships, and media rights agreements. Revenue is generated through ticket sales for each race event, allowing fans to attend and experience the races live, alongside various hospitality packages. The championship also establishes partnerships with corporate sponsors, who gain visibility through branding opportunities at events and digital platforms. Furthermore, media rights are sold to broadcasters globally, ensuring extensive coverage and engagement with audiences. The series benefits from its innovative approach to electric racing, attracting significant interest from automotive manufacturers and technology firms eager to participate and invest in sustainability initiatives.The company’s future growth strategy includes continuing to expand the ABB FIA Formula E World Championship into new geographic regions and markets. Specific targets for expansion have not been publicly outlined. The EUR 50.00 mn raised in the Series A funding round will support these growth initiatives. Recent developments indicate that Formula E aims to strengthen its presence and explore opportunities for new product offerings that align with its mission of promoting electric mobility solutions.

## Funding rounds

- Series A, May 14, 2014, $69M — Qualcomm Ventures, Causeway, Amura Capital

## Investors

- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series A
- Causeway (https://capitalatlas.ai/funds/causeway) — Series A
- Amura Capital — Series A