# Formisimo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/formisimo

- Industry: Software
- Headquarters: Manchester, UK
- Website: www.formisimo.com
- Total disclosed funding: $0.5M
- Latest round: Seed (May 30, 2014)
- Investors on record: 2

## About

Formisimo, now operating as Zuko, offers an advanced form analytics platform designed to optimize user experiences and improve conversion rates for online forms across various industries.Founded in 2010 in Manchester, UK, Formisimo specializes in form analytics. In 2014, the company underwent a rebranding to become Zuko. Al Mackin, the founder, has a background in developing analytical tools tailored for digital engagement. Zuko has completed one funding round, the Seed round in May 2014, raising GBP 300,000 from investors including North West Business Finance and Seedcamp, resulting in a post-money valuation of GBP 1.31 million.Zuko provides an advanced form analytics platform specifically designed to enhance the user experience of web forms. The platform captures user behavior and delivers insights through innovative reporting, custom segmentation, and behavioral alerting. Zuko's services are tailored for businesses aiming to improve conversion rates through effective online forms, which are critical in the digital customer journey. Since its rebranding in 2014, Zuko has catered to thousands of clients in industries such as e-commerce, finance, and education, primarily focusing its marketing efforts in North America, Europe, and parts of Asia.Zuko operates on a subscription-based revenue model, offering tiered pricing plans to meet the needs of various businesses. Clients engage with the platform through annual or monthly subscriptions, gaining access to a comprehensive suite of analytics features for tracking and analyzing form performance. This business-to-business (B2B) model allows organizations to leverage insights from Zuko to improve their online forms and user engagement, ensuring continuous benefit from updates and new features while promoting client retention and satisfaction.Looking ahead, Zuko plans to introduce new products designed to enhance their analytics capabilities, aiming for a rollout within the next year. The company is targeting expansion into new markets, particularly in Asia and North America, by late 2024. The recent Seed round funding of GBP 300,000 will support these initiatives, allowing Zuko to further develop its product offerings and expand its market reach.

## Funding rounds

- Seed, May 30, 2014, $0.5M — North West Business Finance, Seedcamp

## Investors

- North West Business Finance (https://capitalatlas.ai/funds/north-west-business-finance) — Seed
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed