# Formax

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/formax

- Industry: Financial Services
- Headquarters: Shanghai, China
- Website: www.formaxmarket.com
- Latest round: Series A (Jan 1, 2014)
- Investors on record: 3

## About

Formax is an online platform specializing in the sale and leasing of premium domain names, enhancing digital identities for businesses and individuals globally.Formax operates under the brand ForMaxMarket.com, providing premium domain name services. The company has its headquarters in Shanghai, China. Alessio Etzi is the CEO, and it is known that Formax raised an undisclosed amount of Series A funding from IDG Capital, China Growth Capital, and CreditEase in January 2014.ForMaxMarket.com offers a primary service focused on the sale and leasing of premium domain names. The company specializes in providing businesses and individuals with unique and memorable web addresses that enhance their online presence and branding efforts. Their platform allows users to purchase domains outright or opt for a payment plan, facilitating the acquisition of valuable digital assets. These domain names serve various end-use cases, including e-commerce, business branding, and personal websites, targeting a diverse customer base that includes entrepreneurs, small to medium-sized enterprises, and established corporations. The geographical markets served by ForMaxMarket.com encompass a wide range, including North America, Europe, and Asia, catering to an international clientele looking for distinctive online identities.The revenue model for ForMaxMarket.com is structured around the sale of domain names, with transactions occurring primarily through individual purchases or structured payment plans. Customers can choose to buy a domain outright for a set price, or they can engage in a financing option that allows monthly payments over a specified term. Pricing for domain names varies based on market demand, with flagship offerings priced at USD 2,795 or available for USD 232.92 monthly over 12 months. The company also ensures a seamless transaction process, with immediate access to purchased domains in most cases. This transaction structure supports both direct-to-consumer sales and B2B engagements, allowing businesses to secure the digital assets necessary for their online operations.Formax plans to expand its offerings with new premium domain name services to be launched by the end of 2024, aimed at facilitating better customer engagement. The company is also targeting expansion into emerging markets in Southeast Asia and Latin America by 2025, utilizing the funds raised in January 2014 to enhance its marketing efforts in these regions. This strategic allocation aims to strengthen its market presence and extend its reach to a broader customer base.

## Funding rounds

- Series A, Jan 1, 2014 — IDG Capital, CreditEase Corp., China Growth Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- CreditEase Corp. — Series A
- China Growth Capital (https://capitalatlas.ai/funds/china-growth-capital) — Series A