# Forma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forma

- Industry: Software
- Headquarters: Fremont, US
- Website: www.joinforma.com/
- Total disclosed funding: $58M
- Latest round: Series B (Nov 1, 2021)
- Investors on record: 8

## About

Based in California, US, and founded in 2017 by its CEO, Jason Fan, and CTO, Max Hsieh, Forma, Inc. formerly known as Twic Inc. operates as a provider of a flexible benefits platform through the use of a web and mobile application. In November 2021, Forma, Inc. raised USD 40 million in series B funding led by new investor Ribbit Capital, with participation from returning investors AngelPad, Emergence Capital Partners, Stripe, The Designer Fund, and Upside Partnership. Other unspecified and individual investors also participated in the round. Forma, Inc. offers a discretionary benefits platform that enables companies to design global benefits programs with options that fit employee's lives, from health and wellbeing to lifestyle. The company offers benefits span six categories: basic health and protection, education and career, family and relationships, money and health, wellness and lifestyle, as well as work and performance. Within these categories, employees get to choose from 250 products from Forma vendors. In addition, the company offers an intelligent card, like a visa card, that employees can use to shop. Forma, Inc.'s client base includes Zoom, Twitch, Lululemon, Palo Alto Networks, and Stripe.

## Funding rounds

- Series B, Nov 1, 2021, $40M — Emergence Capital, AngelPad, Stripe, Inc., Ribbit Capital, Designer Fund, Upside Partnership
- Series A, Nov 1, 2020, $15M — Emergence Capital, AngelPad, Stripe, Inc., Designer Fund, Upside Partnership, Offline Ventures
- Seed, Sep 1, 2019, $2.5M — Designer Fund, Upside Partnership, Stripe

## Investors

- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Seed, Series A, Series B
- Upside Partnership (https://capitalatlas.ai/funds/upside-partnership) — Seed, Series A, Series B
- Stripe — Seed
- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series A, Series B
- AngelPad (https://capitalatlas.ai/funds/angelpad) — Series A, Series B
- Stripe, Inc. — Series A, Series B
- Offline Ventures (https://capitalatlas.ai/funds/offline-ventures) — Series A
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series B