# Forma AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forma-ai

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.forma.ai
- Total disclosed funding: $58M
- Latest round: Series B (May 17, 2022)
- Investors on record: 7

## About

Founded in 2016 and based in Toronto, Canada, Forma AI Inc. operates as an AI-powered software company. The company was founded by CEO Nabeil Alazzam. In March 2021, Forma.ai raised USD 10 million in Series A funding led by Crosslink Capital.

The company's cloud-based platform is a unified intelligence system that automates manual administrative processes across sales performance planning, implementation, and measurement. Forma.ai helps its customers to design and administer sales performance and compensation plans. Forma.ai uses science to transform sales performance to unify sales performance intelligence and merges AI technology with human controls to boost sales team performance while automating sales administration.

The company plans to use its funding from March 2021 to scale its engineering teams and expand its business reach across the mid-market and enterprise segments.

## Funding rounds

- Series B, May 17, 2022, $45M — Crosslink Capital, Uncork Capital, Golden Ventures, Xfund, ACME Capital, Gaingels
- Series A, Mar 11, 2021, $10M — Crosslink Capital, Uncork Capital, Golden Ventures, Xfund, Panache Ventures
- Seed, Feb 7, 2020, $3M — Golden Ventures

## Investors

- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Seed, Series A, Series B
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A, Series B
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A, Series B
- Xfund (https://capitalatlas.ai/funds/xfund) — Series A, Series B
- Panache Ventures (https://capitalatlas.ai/funds/panache-ventures) — Series A
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B