# Foreverhold

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foreverhold

- Industry: Software
- Headquarters: London, UK
- Website: www.everledger.io
- Total disclosed funding: $31M
- Latest round: Series A (Sep 23, 2019)
- Investors on record: 9

## About

Foreverhold Limited, based in the UK, delivers blockchain solutions that enhance transparency and traceability in various industries, focusing on the diamond supply chain, wine provenance, and luxury goods.Foreverhold Limited, founded in 2015, operates out of London, UK, providing blockchain-based solutions for asset verification. The company has engaged in 7 total deals, with its most recent deal occurring on May 8, 2023. In this round, which was a Grant, the company secured USD 3.00 mn from the Commonwealth of Australia, contributing to an overall total amount raised of USD 20.00 mn. The founder's history is not detailed in available resources.Everledger specializes in providing blockchain-based solutions aimed at enhancing transparency and traceability across several industries, primarily focusing on the diamond supply chain, wine provenance, and luxury goods. Their core offerings leverage distributed ledger technology to enable secure digital certification of assets, ensuring authenticity and reducing fraud. By creating immutable records of ownership and provenance, Everledger addresses critical issues such as the ethical sourcing of diamonds, counterfeiting in luxury markets, and verifying wine authenticity. The company primarily serves businesses in the jewelry, wine, and luxury sectors, collaborating with stakeholders including retailers, manufacturers, and consumers who prioritize ethical and verified transactions. Everledger's products are marketed in key geographical areas, including North America, Europe, and parts of Asia, where demand for transparency in asset verification is on the rise.Everledger's revenue model is built around partnerships and subscriptions, enabling businesses to access their blockchain solutions for asset verification and tracking. In the most recent year, the company's revenue amounted to USD 48,891.30, with an EBITDA of USD -230,810.80. Clients typically engage in contracts that allow them to integrate Everledger's technology into their operations, facilitating a seamless verification process for their products. The structure of these transactions involves direct-to-consumer sales as well as B2B partnerships, where companies subscribe to Everledger's services to enhance their supply chain integrity. While specific pricing plans for their services remain undisclosed, flagship offerings include their blockchain platform that supports real-time tracking and verification of assets.As of May 2023, Foreverhold Limited has discontinued its operations, which in turn halts further development of new products or market expansions.

## Funding rounds

- Series A, Sep 23, 2019, $20M — Vickers Venture Partners, Tencent Investment, Bloomberg Beta, Graphene Ventures
- Series A, Mar 22, 2018, $10M — GMP Securities, Fidelity Investments, Rakuten Group, Vickers Venture Partners, Bloomberg Beta, Future\Perfect Ventures, Fenbushi Capital, Graphene Ventures
- Series A, Jan 1, 2017, $1M — Rakuten Group, Fenbushi Capital

## Investors

- Rakuten Group — Series A
- Fenbushi Capital (https://capitalatlas.ai/funds/fenbushi-capital) — Series A
- GMP Securities — Series A
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series A
- Vickers Venture Partners (https://capitalatlas.ai/funds/vickers-venture-partners) — Series A
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Series A
- Future\Perfect Ventures (https://capitalatlas.ai/funds/future-perfect-ventures) — Series A
- Graphene Ventures (https://capitalatlas.ai/funds/graphene-ventures) — Series A
- Tencent Investment — Series A