# Forest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forest

- Industry: Transportation Services
- Headquarters: London, UK
- Website: www.forest.me/
- Total disclosed funding: $33M
- Latest round: Series B (Apr 28, 2026)
- Investors on record: 4

## About

Based in London, UK, founded in 2020, Human Forest Limited specializes in shared electric bicycles, aiming to alleviate urban transportation challenges. The company was co-founded by Agustin Guilisasti (CEO as of 2026), Caroline Seton, Michael Stewart and Ignacio Gutierrez. In April 2026, Forest raised GBP 17 million in series B funding from OKAI, B8 Ventures, FenVentures, and Guil Mobility Ventures. The round was part of a larger GBP 27 million Series B and Venture Debt funding.

Forest Bikes specializes in providing shared electric bicycles (ebikes) designed to be environmentally friendly and visually appealing, simulating the appearance of trees. The core offering includes a fleet of these ebikes available for public use, addressing urban transportation challenges by offering an affordable and sustainable alternative to traditional vehicles. Users can rent ebikes through a mobile application available on desktop, iOS, and Android platforms, facilitating easy access and convenience for urban commuters. The primary target market includes urban dwellers in major cities, particularly those focused on sustainable transportation solutions, with operations currently in London and potentially other urban centers with demand for eco-friendly transport options.

Revenue generation for Forest Bikes primarily involves a pay-per-ride structure, allowing users to pay for each rental of the ebikes. This transaction model is direct-to-consumer, with users accessing the service through the company's app. Pricing plans are structured to ensure affordability while promoting frequent usage, contributing to city-wide sustainability efforts. Revenue may also be supplemented through partnerships and advertising opportunities within the platform, allowing businesses to engage with users while promoting eco-conscious initiatives. The company's services align with its sustainability mission, fostering an ecosystem where both individual riders and businesses can contribute to environmental goals.

The April 2026 funding plans to support expansion of Forest’s shared e-bike operations within London, including investment in fleet size, parking infrastructure, and supporting systems. It will also fund further development of the company’s technology platform, including its app and operational tools, to improve utilisation, efficiency, and service reliability across its existing operating areas.

## Funding rounds

- Series B, Apr 28, 2026, $23M — FenVentures, B8 Ventures, Guil Mobility Ventures, OKAI
- Series B, Jan 22, 2025, $3.6M — B8 Ventures
- Series A, Nov 22, 2023, $6.3M — FenVentures, Guil Mobility Ventures

## Investors

- FenVentures (https://capitalatlas.ai/funds/fenventures) — Series A, Series B
- Guil Mobility Ventures (https://capitalatlas.ai/funds/guil-mobility-ventures) — Series A, Series B
- B8 Ventures (https://capitalatlas.ai/funds/b8-ventures) — Series B
- OKAI — Series B