# forest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forest-2

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.forest-inc.jp
- Total disclosed funding: $31M
- Latest round: Series B (Oct 6, 2025)
- Investors on record: 11

## About

Founded in 2021 and based in Tokyo, Japan. Forest Co., Ltd. operates as a provider of diverse products and services aimed at enhancing consumer quality of life through strategic investments and advanced retail technology solutions. The company specializes in improving retail technologies. Forest Co., Ltd. operates four main business segments delivering a range of products and services aimed at enhancing quality of life for consumers. The company emphasizes strategic investments, retail technology, distribution and sales, and overseas sales while integrating diverse business activities. Its retail technology services leverage data analytics and machine learning to support e-commerce operations, including platforms like Amazon and Rakuten, as well as assistance in Shopify setup and social media marketing strategies. Forest also promotes quality Japanese brands both domestically and internationally via e-commerce platforms and partnerships with retail collaborators. The company's operations extend to B2B clients and direct consumers in various regions, particularly Japan, China, and other Asian markets.Forest Co., Ltd. generates revenue through a multifaceted transaction structure involving direct sales, B2B partnerships, and e-commerce support services. The company collaborates with retailers and wholesalers to enhance the visibility and distribution of its high-quality products, such as smartphone accessories and traditional Japanese crafts. Revenue streams include fees from subscription services, commissions on sales made through partnered e-commerce platforms, and payments for consulting services within its retail technology segment. The company's pricing plans are tailored to meet the needs of a diverse client base, ensuring a comprehensive approach to market engagement and customer satisfaction.

## Funding rounds

- Series B, Oct 6, 2025 — University of Tokyo Edge Capital Partners, Dentsu Ventures, Prime Partners, Japan Post Capital, Hakuhodo DY Ventures, Globe Advisors Ventures
- Series B, Jun 4, 2025, $13M — University of Tokyo Edge Capital Partners, Headline [DUP], DBJ Capital, Sumisho Venture Partners
- Series A, May 17, 2023, $11M — University of Tokyo Edge Capital Partners, Headline [DUP], DBJ Capital, FFG Venture Business Partners, Nordstar
- Seed, Nov 25, 2021, $7.6M — University of Tokyo Edge Capital Partners, Nordstar

## Investors

- University of Tokyo Edge Capital Partners (https://capitalatlas.ai/funds/university-of-tokyo-edge-capital-partners) — Seed, Series A, Series B
- Nordstar (https://capitalatlas.ai/funds/nordstar) — Seed, Series A
- Headline [DUP] — Series A, Series B
- DBJ Capital (https://capitalatlas.ai/funds/dbj-capital) — Series A, Series B
- FFG Venture Business Partners (https://capitalatlas.ai/funds/ffg-venture-business-partners) — Series A
- Sumisho Venture Partners (https://capitalatlas.ai/funds/sumisho-venture-partners) — Series B
- Dentsu Ventures (https://capitalatlas.ai/funds/dentsu-ventures) — Series B
- Prime Partners (https://capitalatlas.ai/funds/prime-partners) — Series B
- Japan Post Capital (https://capitalatlas.ai/funds/japan-post-capital) — Series B
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series B
- Globe Advisors Ventures (https://capitalatlas.ai/funds/globe-advisors-ventures) — Series B