# Fordeal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fordeal

- Industry: Consumer Products
- Headquarters: Guangzhou, China
- Website: www.fordeal.com
- Latest round: Series C (Jan 15, 2019)
- Investors on record: 7

## About

Fordeal is an e-commerce platform specializing in a wide range of outdoor products, including equipment, apparel, and accessories, aimed at consumers looking for convenience across diverse markets.Founded in 2016, Fordeal operates from its headquarters in Guangzhou, China, and has engaged in 5 deals, the most recent occurring on January 15, 2019. The company functions as a comprehensive e-commerce platform, focusing on outdoor and recreational products.Fordeal operates as a comprehensive e-commerce platform, catering to various outdoor needs across product categories such as equipment, apparel, footwear, toys, electronics, and automotive accessories. The company provides a one-stop shopping experience tailored for individuals and families, addressing diverse consumer needs including outdoor enthusiasts and everyday shoppers. Fordeal sells its products in multiple markets, including the United States, Australia, Canada, and various European countries.Fordeal generates revenue primarily through direct-to-consumer sales on its e-commerce platform, where customers can purchase products individually. This transactional structure supports a streamlined shopping experience, enhancing customer satisfaction and facilitating sales growth across various demographics with a diverse range of flagship items.Fordeal plans to utilize the C+ funding raised from MSA Capital in January 2019 to expand its product offerings and geographic presence. The company is focusing on launching new products tailored to meet customer demands, while also eyeing expansion into new markets, although specific regions and release dates have not been disclosed.

## Funding rounds

- Series C, Jan 15, 2019 — MSA Capital
- Series C, Dec 1, 2018 — Hillhouse Investment, Shunwei Capital, K2VC, Vision Plus Capital
- Series B, Jun 1, 2018 — Shunwei Capital, K2VC, Aqua Ventures, Vision Plus Capital, Jiyuan Capital
- Series A, Jan 1, 2018 — Aqua Ventures
- Series A, Aug 14, 2017 — K2VC

## Investors

- K2VC (https://capitalatlas.ai/funds/k2vc) — Series A, Series B, Series C
- Aqua Ventures (https://capitalatlas.ai/funds/aqua-ventures) — Series A, Series B
- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series B, Series C
- Vision Plus Capital (https://capitalatlas.ai/funds/vision-plus-capital) — Series B, Series C
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B
- Hillhouse Investment (https://capitalatlas.ai/funds/hillhouse-investment) — Series C
- MSA Capital (https://capitalatlas.ai/funds/msa-capital) — Series C