# Forbidden Foods Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/forbidden-foods-private

- Industry: Food
- Headquarters: New Delhi, India
- Website: http://www.brbchips.com
- Total disclosed funding: $1M
- Latest round: Seed (Jul 1, 2020)
- Investors on record: 3

## About

Forbidden Foods Private Limited, through its brand BRB Snacks, specializes in providing innovative snack products like popped chips and peanut butter wafers aimed at health-conscious consumers.Founded in 2018 and headquartered in New Delhi, India, Forbidden Foods focuses on creating healthier snack alternatives. The founders, Abhishek Agarwal, Anuj Krishan, and Tanmoy Mukherjee, have directed the company towards innovative product development. In July 2020, the company raised USD 1 mn in SEED funding, securing investment from Globevestor, Secocha Ventures, and First Cheque, contributing to a total amount raised of USD 1 mn.BRB Snacks specializes in producing innovative snack products, primarily focusing on popped chips and peanut butter wafers. Their offerings include a variety of popped chips made from potato, corn, and rice, created using high heat and pressure techniques to achieve a light, crunchy texture without frying or baking. Additionally, their peanut butter wafers consist of crunchy layers filled with creamy peanut butter, designed as indulgent yet guilt-free treats that cater to health-conscious individuals. These products are marketed primarily in India, with potential for expansion into international markets, appealing to consumers seeking healthier snack options.In the most recent year, 2022, Forbidden Foods reported revenue of USD 392,380.80, with an EBITDA of USD -511,390.10. The revenue is generated through direct-to-consumer sales and retail partnerships, focusing on both B2C and B2B transactions. Their snacks are available through online stores and physical retail locations, supporting a pricing strategy that reflects the premium quality of their ingredients and production methods.Forbidden Foods is strategically focusing on expanding its product line and market reach. The company is designing new snack products set to launch in the upcoming year, while also targeting international markets for expansion by 2024. The recent SEED funding of USD 1 mn will be utilized to support these initiatives, including product development and market entry efforts, following the investment secured in July 2020.

## Funding rounds

- Seed, Jul 1, 2020, $1M — Secocha Ventures, Globevestor, First Cheque

## Investors

- Secocha Ventures (https://capitalatlas.ai/funds/secocha-ventures) — Seed
- Globevestor (https://capitalatlas.ai/funds/globevestor) — Seed
- First Cheque (https://capitalatlas.ai/funds/first-cheque) — Seed