# For Them

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/for-them

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.forthem.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Jul 15, 2021)
- Investors on record: 4

## About

For Them specializes in gender-affirming garments and accessories, including binders and underwear, catering primarily to the LGBTQ+ community, enhancing comfort and support for individuals seeking gender expression.For Them is focused on providing gender-affirming garments for the LGBTQ+ community. The company was founded by Chloe Freeman and Kylo Freeman. The headquarters is located in New York, US. In July 2021, For Them raised USD 1.71 million in Seed funding led by Resolute Ventures, with additional investment from Animo Ventures, Gaingels, and Yes VC, bringing the total amount raised to USD 1.71 million with a current valuation of USD 9.998 mn.For Them specializes in a diverse range of gender-affirming garments and accessories, focusing on binders and underwear designed to meet the needs of the LGBTQ+ community. Their offerings include a variety of binders that provide comfort and support for individuals seeking chest binding, as well as a selection of underwear like tanga briefs and boxers aimed at enhancing gender affirmation experiences. The company primarily serves trans and non-binary individuals, emphasizing inclusivity and accessibility.For Them's revenue model is anchored in a subscription-based membership program that provides customers with exclusive discounts and promotional bundles. Members can purchase binders at reduced prices, such as a first-month free offer when bundling two binders or receiving quarterly discounts for larger purchases. Additionally, the company engages in direct-to-consumer sales, where flagship binders are priced around USD 55 with potential discounts for members. Other revenue streams include gift cards and branded merchandise, which support a seamless purchasing experience and foster customer loyalty.In July 2021, For Them raised USD 1.71 million in Seed funding to support future growth. The company plans to utilize this funding to develop additional products and expand its community outreach. They aim to launch new offerings in the coming year while also targeting expansion into international markets to enhance their reach. Their strategy includes acquiring talent to support these initiatives and further solidifying their presence in the gender-affirming apparel sector.

## Funding rounds

- Seed, Jul 15, 2021, $1.7M — Resolute Ventures, Gaingels, Yes VC, Animo Ventures

## Investors

- Resolute Ventures (https://capitalatlas.ai/funds/resolute-ventures) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- Yes VC (https://capitalatlas.ai/funds/yes-vc) — Seed
- Animo Ventures (https://capitalatlas.ai/funds/animo-ventures) — Seed