# Foound

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foound

- Industry: Internet
- Headquarters: Singapore, Singapore
- Website: www.foound.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Sep 12, 2010)
- Investors on record: 1

## About

Foound is an innovative platform that enables restaurants to create and manage interactive digital menus, enhancing order efficiency and customer engagement through mobile accessibility and tailored features.Founded in 2009 and headquartered in Singapore, Foound focuses on transforming the restaurant industry's menu management. The company completed its Seed funding round in September 2010, raising USD 0.5 mn from East Ventures and an angel investor, marking a pivotal moment in its growth. There are no known pivots or changes in its business strategy since its inception.Foound specializes in providing an interactive menu creation platform designed specifically for the restaurant industry. Their core offering allows restaurants to create, customize, and manage digital menus that can be accessed via mobile devices, utilizing a user-friendly interface. This service addresses several pain points for restaurant operators, including the need for time-efficient order management and enhanced customer satisfaction. The platform also features capabilities such as ingredient listings tailored to individual recipes, translations in over 100 languages, and allergen information to accommodate diverse dietary needs. Foound serves a broad customer base, including restaurants and food service establishments in North America and Europe, targeting markets where a significant number of consumers prefer using mobile applications for ordering food.The revenue model for Foound primarily revolves around subscription-based services that allow restaurants to access and utilize the interactive menu platform. Clients pay a recurring fee for the software, which includes features such as menu customization, analytics on customer usage, and ongoing support. Typical transactions involve restaurants subscribing to different pricing tiers based on their size and feature requirements, thus tailoring the service to their specific operational needs. The company’s flagship offerings include the interactive menu platform and associated functionality, enabling restaurants to streamline their order-taking processes and enhance customer engagement. Through these subscription agreements, Foound generates consistent revenue while facilitating improved dining experiences for consumers.Foound's growth strategy includes the introduction of new features on their menu platform aimed at enhancing user experience and operational efficiency. The recent Seed funding of USD 0.5 mn will support these product enhancements and expand marketing efforts in targeted regions. The company plans to penetrate additional markets in Asia and Europe by 2023, capitalizing on the growing trend of mobile ordering in the restaurant sector.

## Funding rounds

- Seed, Sep 12, 2010, $0.5M — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed