# Foodzie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foodzie

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.foodzie.com
- Total disclosed funding: $1M
- Latest round: Seed (Dec 16, 2008)
- Investors on record: 4

## About

Foodzie, Inc. is a health-focused company that promotes nutritious eating and sustainable living through innovative kitchen tools and meal planning resources, catering to health-conscious families and individuals.Founded in 2008 in San Francisco, US, Foodzie, Inc. specializes in providing health-oriented food products and services. In June 2012, the company was acquired by Joyus, which marked a pivotal shift in its operational strategy. The company has engaged in three funding deals, with the most recent being a Seed round in which they raised USD 1.00 mn from investors including First Round Capital, Social Leverage Capital, and Uncork Capital.Foodzie specializes in promoting a healthy lifestyle through a range of food-related products and services. Their core offerings include nutritious meal planning guides, innovative kitchen tools, and a variety of health-focused recipes aimed at families and individuals seeking to improve their dietary habits. Among their notable products are handheld kitchen vacuums and eco-friendly kitchen supplies, designed to streamline the cooking and cleaning process while fostering a healthier home environment. Foodzie’s target clientele consists of health-conscious consumers and families, primarily in North America and Europe, who prioritize quality food and sustainability in their daily lives. By focusing on both food and lifestyle integration, Foodzie addresses the needs of those who strive for a balanced and healthful approach to eating and living.Foodzie generates revenue through a combination of direct-to-consumer sales and partnerships with retailers. Customers can purchase products such as kitchen tools and meal planning resources through Foodzie's online platform. Transactions typically occur on a one-time purchase basis, allowing consumers to select from a range of offerings that include their flagship kitchen products and health-focused meal guides. Pricing structures for individual items vary based on the product category, with a focus on affordability and accessibility for their target demographic. Foodzie also collaborates with health and wellness influencers, enhancing their market visibility and creating additional opportunities for revenue generation through promotional partnerships.Foodzie plans to leverage its recent funding of USD 1.00 mn from the Seed round to develop new products and expand its market reach. The company is working on launching a new line of kitchen gadgets and meal planning tools targeted for release in late 2023. Additionally, Foodzie aims to enter new markets in Asia and Australia by the end of 2024, enhancing its international presence to meet the growing demand for healthy living products.

## Funding rounds

- Seed, Dec 16, 2008, $1M — First Round Capital, Uncork Capital, Social Leverage Capital
- Seed, May 1, 2008, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed