# Foodsmart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foodsmart

- Industry: Healthcare IT
- Headquarters: San Francisco, US
- Website: www.foodsmart.com
- Total disclosed funding: $83M
- Latest round: Series C (Jan 31, 2024)
- Investors on record: 17

## About

Based in California, US, and founded in 2010, Zipongo, Inc., trading under the name Foodsmart, operates as a medical technology company that provides daily meal recommendations to users through an online nutrition platform. In March 2021, the firm raised USD 28.81 million in Series C funding led by investor Advocate Aurora Enterprises, with participation from other investors New Ground Ventures and Seventure. Returning investors Mayfield Fund, Entrepreneurs' Fund, and individual investors also participated in the round. As of 2023, the company is headed by its CEO Dr. Jason Langheier who founded the company. The company offers an online nutrition platform and mobile application that provides dietitian service, a tailored meal planning tool, and an integrated food delivery marketplace to its users. Additionally, the firm also provides corporate solutions for employee nutrition. Foodsmart offers a wide range of nutrition programs for condition management, gut health, weight management, save money on food, maternity and family health, wellness, and preventative. Furthermore, the firm offers health plans such as Medicaid plans and Medicare plans.

## Funding rounds

- Series C, Jan 31, 2024, $10M — American College of Cardiology Foundation, Memorial Hermann Health System Foundation, Intermountain Healthcare, Inc., Advocate Aurora Enterprises, 62 Ventures
- Series C, Mar 25, 2021, $29M — Mayfield Fund, Seventure Partners, New Ground Ventures, Maycomb Capital, Advocate Aurora Enterprises
- Series B, Dec 11, 2017, $18M — Seventure Partners, Zaffre Investments
- Series B, Oct 25, 2016, $18M — Mayfield Fund, Excel Venture Management
- Series A, Dec 23, 2014, $5M — Excel Venture Management, Great Oaks Venture Capital, Rally Ventures
- Seed, Oct 25, 2012, $0.1M — Rock Health
- Seed, Sep 1, 2012, $0M — Alchemist Accelerator
- Seed, Jul 25, 2012, $3.5M — Founder Collective, Bee Partners

## Investors

- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Bee Partners (https://capitalatlas.ai/funds/bee-partners) — Seed
- Alchemist Accelerator (https://capitalatlas.ai/funds/alchemist-accelerator) — Seed
- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed
- Excel Venture Management (https://capitalatlas.ai/funds/excel-venture-management) — Series A, Series B
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Series A
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B, Series C
- Seventure Partners (https://capitalatlas.ai/funds/seventure-partners) — Series B, Series C
- Zaffre Investments (https://capitalatlas.ai/funds/zaffre-investments) — Series B
- New Ground Ventures (https://capitalatlas.ai/funds/new-ground-ventures) — Series C
- Maycomb Capital — Series C
- Advocate Aurora Enterprises (https://capitalatlas.ai/funds/advocate-aurora-enterprises) — Series C
- American College of Cardiology Foundation — Series C
- Memorial Hermann Health System Foundation — Series C
- Intermountain Healthcare, Inc. — Series C
- 62 Ventures (https://capitalatlas.ai/funds/62-ventures) — Series C