# FoodShouldTasteGood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foodshouldtastegood

- Industry: Food
- Headquarters: US
- Website: www.foodshouldtastegood.com
- Total disclosed funding: $2M
- Latest round: Series A (Mar 8, 2007)
- Investors on record: 1

## About

Food Should Taste Good, Inc. produces high-quality snacks focusing on tortilla chips and crackers made with wholesome ingredients, catering to health-conscious consumers seeking flavorful options.Founded in 2006, Food Should Taste Good, Inc. specializes in health-focused snack production. The company was acquired by General Mills in March 2012, but specific financial terms of the transaction were not disclosed. Headquartered in the United States, this company has engaged in two notable funding deals, including a Series A round that raised USD 2.00 mn, bringing its total amount raised to USD 2.00 mn and a current company valuation of USD 6.67 mn.Food Should Taste Good specializes in producing a variety of wholesome snack options, primarily focusing on tortilla chips and crackers. The company prides itself on using simple, quality ingredients to deliver snacks that offer both flavor and nutritional value. Their product offerings include multigrain tortilla chips seasoned with sea salt and cornbread crackers designed for versatile consumption, whether as standalone snacks or as accompaniments for dipping and topping. These snacks cater to consumers seeking healthier snacking alternatives without sacrificing taste, aiming to enhance social moments with friends and family. Food Should Taste Good products are marketed in various geographical regions, including the United States, Canada, and select international markets, effectively reaching a broad audience of health-conscious snackers.Food Should Taste Good generates revenue through direct sales of its snack products to retailers, wholesalers, and consumers. The transaction structure primarily involves partnerships with grocery chains and specialty food stores, allowing for widespread distribution of their tortilla chips and crackers. The company’s pricing strategy reflects the premium nature of its products, appealing to a demographic that values high-quality, flavorful snacks. Transactions typically occur on a wholesale basis, where retailers purchase large quantities of products for resale, thereby facilitating consistent revenue flow. The flagship offerings, including their multigrain tortilla chips and cornbread crackers, anchor the brand's presence in the competitive snack market, aligning with consumer preferences for natural and craveable snack options.Following the acquisition in March 2012, Food Should Taste Good, Inc. is expected to leverage new resources for product development and market expansion. The company has plans to launch innovative snack offerings, although specific release dates have yet to be announced. In addition, Food Should Taste Good aims to expand its presence in new geographic regions, specifically targeting international markets in Europe and Asia by 2024. The proceeds from the recent Series A funding round will be utilized to support these growth initiatives and enhance production capabilities, ensuring the company meets increasing consumer demand.

## Funding rounds

- Series A, Mar 8, 2007, $2M — Sherbrooke Capital

## Investors

- Sherbrooke Capital (https://capitalatlas.ai/funds/sherbrooke-capital) — Series A