# FoodMaven Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foodmaven

- Industry: Logistics & Distribution
- Headquarters: Colorado Springs, US
- Website: www.foodmaven.com
- Total disclosed funding: $19M
- Latest round: Seed (Feb 28, 2022)
- Investors on record: 6

## About

FoodMaven Corporation specializes in procurement solutions for the foodservice industry, utilizing advanced technology to streamline purchasing processes and enhance operational efficiency for food service operators.Founded in 2015 and headquartered in Colorado Springs, US, FoodMaven provides essential procurement services tailored for the foodservice sector. The company has focused on leveraging technology to transform how food service operators manage their purchasing. The current leadership includes CEOs Ben Deda and Ted Greeley. FoodMaven has successfully closed 12 deals, with its most recent funding round being a Seed round in March 2023, raising USD 1.05 million, which coincides with the total amount raised, valuing the company at USD 6.944 mn.FoodMaven specializes in providing procurement solutions through its advanced Procurement AI, designed specifically for the foodservice industry. The core product is a browser extension that integrates seamlessly with existing e-commerce platforms, allowing food service operators to access critical purchasing information in real-time. This tool helps users identify contracted products, evaluate pricing, align with sustainability goals, and find suitable substitutes for out-of-stock items. The service aims to optimize purchasing behaviors without necessitating changes to existing processes or platforms, effectively reducing the time spent on product searches by consolidating product data across various vendors. FoodMaven serves a diverse clientele, including restaurants, catering services, and other food service operators primarily across the United States market, providing them with access to a comprehensive database of food products defined by over 8,000 attributes.FoodMaven's revenue model is structured around a subscription-based service, where clients pay for access to the Procurement AI platform and its associated features. Businesses typically engage with the platform by subscribing to different service tiers, which may include various levels of data access and analytical capabilities tailored to their specific needs. This pricing structure allows clients to streamline their procurement processes while ensuring they are always informed of the best purchasing options available. The transactional setup involves direct B2B interactions, as food service operators utilize the platform to optimize their purchasing decisions, thereby generating ongoing revenue for FoodMaven.In March 2023, FoodMaven Corporation raised USD 1.05 million in a Seed round to support its ongoing development and expansion efforts. The company plans to enhance its product offerings by introducing new features to its Procurement AI platform. Additionally, FoodMaven is targeting expansion into new geographic markets, focusing on increasing its presence throughout North America by the end of 2024, which will leverage the recent funding to enhance product development and marketing initiatives.

## Funding rounds

- Seed, Feb 28, 2022, $3.5M — Serra Ventures, Trailhead Capital, Food Retail Ventures, FirstTracks Ventures
- Series B, Nov 25, 2019, $15M — Tao Capital Partners, Fine Line Group

## Investors

- Tao Capital Partners (https://capitalatlas.ai/funds/tao-capital-partners) — Series B
- Fine Line Group — Series B
- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Seed
- Trailhead Capital (https://capitalatlas.ai/funds/trailhead-capital) — Seed
- Food Retail Ventures (https://capitalatlas.ai/funds/food-retail-ventures) — Seed
- FirstTracks Ventures (https://capitalatlas.ai/funds/firsttracks-ventures) — Seed