# FoodByUs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foodbyus-pty

- Industry: Food
- Headquarters: Australia
- Website: www.foodbyus.com.au
- Total disclosed funding: $13M
- Latest round: Series B (May 1, 2023)
- Investors on record: 8

## About

FoodByUs Pty Ltd is an Australian wholesale food ordering platform that simplifies procurement for food service venues, enhancing efficiency and facilitating seamless ordering from multiple suppliers.FoodByUs Pty Ltd, founded in 2016 in Australia, provides a wholesale food ordering and management system for various food service venues. The company has completed 6 funding deals, with the latest being a Series B round in May 2023, raising AUD 10.688 million from investors including Base Capital, FJ Labs, Macquarie Capital, and Trawalla Group. Teza Holmberg is the founder, while Ben Lipschitz and Krishna Valderrama serve as CEOs.FoodByUs offers a comprehensive wholesale food ordering and management system to streamline procurement for restaurants, cafes, hotels, catering businesses, and aged care facilities. Its platform centralizes ordering, allowing users to manage and consolidate orders efficiently. The core product features include digital ordering, automated invoice capturing, menu costing, price tracking, and reporting tools, helping to enhance operational efficiency in food service operations.FoodByUs operates on a subscription-based model, enabling food service venues to access tools for managing their orders. The platform integrates with existing accounting and POS systems and generates revenue through transaction fees and potential subscription fees for premium services, supplemented by cashback opportunities from partnerships with manufacturers.In May 2023, FoodByUs raised AUD 10.688 million in Series B funding led by Base Capital to support the platform's expansion. The company plans to enhance its service offerings and expand into new geographical markets, though specific regions targeted for growth are not disclosed. The funding will be utilized to bolster these initiatives and facilitate further development of the platform.

## Funding rounds

- Series B, May 1, 2023, $7.1M — FJ Labs, Macquarie Group, Base Capital, Trawalla Group
- Series A, Mar 31, 2020, $6.1M — FJ Labs, Macquarie Group, Base Capital, Trawalla Group, Gadani Holdings Pty Limited, Miltout Pty Limited, Spo Equities Pty Limited, Udap Holdings Pty Limited

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A, Series B
- Macquarie Group (https://capitalatlas.ai/funds/macquarie-group) — Series A, Series B
- Base Capital (https://capitalatlas.ai/funds/base-capital) — Series A, Series B
- Trawalla Group — Series A, Series B
- Gadani Holdings Pty Limited — Series A
- Miltout Pty Limited — Series A
- Spo Equities Pty Limited — Series A
- Udap Holdings Pty Limited — Series A