# Fooda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fooda

- Industry: Food
- Headquarters: Chicago, US
- Website: www.fooda.com
- Total disclosed funding: $19M
- Latest round: Series C (Sep 12, 2017)
- Investors on record: 3

## About

Fooda, Inc. is a Chicago-based company offering a unique workplace dining experience through daily Popup restaurants that feature diverse meals from local restaurant partners, enhancing employee dining options and convenience.Founded in 2011 by Dustin Lasky, Orazio Buzza, and Shane Jones, Fooda, Inc. specializes in providing onsite dining solutions for businesses. The company operates from its headquarters in Chicago, US. Fooda has raised a total of USD 12.50 mn, primarily through its latest funding round, Series C, which took place on June 20, 2022, led by Valor Equity Partners, along with participation from KGC Capital and Lightbank. The total valuation of the company is currently USD 178.741 mn and has completed 6 deals to date.Fooda provides a unique workplace dining experience through its core service of daily Popup restaurants, which feature a rotating selection of meals from over 2,000 restaurant partners. These Popup restaurants are designed to bring high-quality, authentic cuisine directly to employees at their place of work, eliminating the need for them to spend time searching for meals. Fooda's service enables companies to offer their employees a variety of meal options, catering to diverse dietary preferences and lifestyles, thereby enhancing their overall workplace experience. The company's offerings are available in major urban markets across the United States, ensuring that a wide range of employees can access freshly prepared meals from renowned local chefs and restaurants. Fooda primarily serves corporate clients, multi-tenant buildings, universities, and healthcare facilities, bridging the gap between commuting workers and local culinary options.The revenue model of Fooda is built upon partnerships with restaurants and direct transactions with corporate clients seeking to enhance their employee dining offerings. This typically involves B2B agreements whereby companies can provide subsidized meals or lunchtime events featuring various guest restaurants, creating a unique dining atmosphere for their employees. Clients may pay per meal or enter into subscription-like arrangements to secure regular Popup services. Fooda's model allows for flexible pricing structures that reflect the diversity of the culinary offerings available, thus catering to different budgets and employee needs. The revenue generated from these transactions contributes to Fooda's operational growth while also supporting local restaurants and chefs, fostering a community-oriented approach to workplace dining.Fooda plans to launch new products designed to enhance its dining experience further, with specific offerings expected to be rolled out within the next year. The company aims to expand its services into additional major urban markets across the United States, focusing on regions where corporate offices are rapidly growing. The recent funding round of USD 12.50 mn will be utilized to support these expansion initiatives and the introduction of new product offerings, which are anticipated to increase Fooda's market presence and service capabilities.

## Funding rounds

- Series C, Sep 12, 2017, $13M — Valor Equity Partners, Lightbank, KGC Capital
- Series B, Nov 26, 2013, $5M — Valor Equity Partners
- Series B, May 1, 2011, $1M — Lightbank, KGC Capital

## Investors

- Lightbank (https://capitalatlas.ai/funds/lightbank) — Series B, Series C
- KGC Capital (https://capitalatlas.ai/funds/kgc-capital) — Series B, Series C
- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Series B, Series C