# Food Genius

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/food-genius

- Industry: Software
- Headquarters: Chicago, US
- Website: www.getfoodgenius.com
- Total disclosed funding: $3.7M
- Latest round: Series A (Sep 17, 2013)
- Investors on record: 10

## About

Food Genius is a data analytics company dedicated to delivering insights and recommendations to enhance menu offerings and pricing strategies within the food service industry.Founded in 2010 in Chicago, US, Food Genius specializes in providing data analytics for the food industry. The company was acquired by US Foods, a portfolio company of KKR and Clayton Dubilier & Rice, in April 2016. Shaishav Vadia, one of the founders, currently serves as the CEO.Food Genius specializes in delivering data-driven insights, analytics, and recommendations primarily designed to support US Foods’ customers in the food industry. Their core offerings include advanced menu product and pricing insights, statistical analyses, and actionable recommendations tailored to optimize clients' sales strategies and merchandising efforts. The technology employed by Food Genius draws on robust data aggregation and analysis to address specific market needs, such as identifying culinary trends and consumer preferences. Their primary clientele comprises food service operators, restaurants, and other businesses within the United States that seek to enhance their menu offerings and pricing strategies. Food Genius serves the entire U.S. market, with a focus on urban culinary hubs where trends often emerge, ensuring their insights are relevant and timely.Food Genius generates revenue through a business-to-business (B2B) model by partnering with US Foods and offering analytical services that empower their clients with data-driven decision-making capabilities. Revenue is generated through subscription-based access to their insights and analytics tools, which may include various pricing tiers depending on the level of service and data access required by the client. The transactional structure typically involves clients signing on for these services, which include regular updates on food trends, menu optimization tools, and ongoing analytical support. By leveraging their flagship products, such as proprietary analytics tools and data visualizations, Food Genius maintains a steady flow of revenue while ensuring clients receive the insights necessary to thrive in a competitive food service market.Food Genius aims to expand its product offerings and enhance its analytical tools to meet the evolving needs of the food service industry. Following its acquisition by US Foods in April 2016, the company is exploring opportunities to penetrate new geographic markets beyond its current focus on urban centers in the U.S. The recent funding round, which raised USD 1.00 mn, will support the development of new analytical products and facilitate market expansion efforts.

## Funding rounds

- Series A, Sep 17, 2013, $1M — Pritzker Group Venture Capital, Olive Capital, Amicus Capital, Chicago Ventures, IDEO, Hyde Park Venture Partners, Lakewest Venture Partners, KD Capital L.L.C
- Series A, Sep 11, 2012, $1.2M — Pritzker Group Venture Capital, Amicus Capital, Chicago Ventures, IDEO, Hyde Park Angels, Hyde Park Venture Partners
- Series A, Jul 1, 2012, $1.4M — Pritzker Group Venture Capital, Amicus Capital, Chicago Ventures, IDEO, Hyde Park Angels, Hyde Park Venture Partners
- Seed, Jun 1, 2011, $0.1M — Pritzker Group Venture Capital, Excelerate Labs

## Investors

- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Seed, Series A
- Excelerate Labs — Seed
- Amicus Capital — Series A
- Chicago Ventures (https://capitalatlas.ai/funds/chicago-ventures) — Series A
- IDEO — Series A
- Hyde Park Angels (https://capitalatlas.ai/funds/hyde-park-angels) — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A
- Olive Capital — Series A
- Lakewest Venture Partners (https://capitalatlas.ai/funds/lakewest-venture-partners) — Series A
- KD Capital L.L.C — Series A