# Fondue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fondue

- Industry: Software
- Headquarters: New York, US
- Website: www.getfondue.com
- Total disclosed funding: $11M
- Latest round: Seed (Sep 19, 2022)
- Investors on record: 11

## About

Based in New York, US, and founded in 2021, Pen to Paper Co. doing business as Fondue provides an opportunity for online shoppers to convert their coupon codes into cashback. In September 2022, the firm raised USD 10.5 million in Seed funding co-led by investors Quiet Capital and Hanaco Venture Capital, with participation from other investors Gaingels, Ground Up Ventures, Infinity Ventures, JAM Fund, R-Squared Ventures, Samsung NEXT Ventures, Starting Line, Sugar Capital and Verissimo Ventures.

The company offers an application known as Fondue cashback promotions which can be installed from shopify app store. Shoppers to get the benefit of cashback first need to install this app from shopify app store then they can swipe all coupons at once or one at a time. And then shoppers can see whether they are eligible for cashback pre-purchase and if they choose to redeem then get a chance to choose their incentive post-purchase.

The firm generates its revenue by charging USD 20 on a monthly basis for the early adopter plan and for the first 30 days it charges zero usage fees.

The company plans to use the September 2022 funding to replace every Ecommerce discount code.

## Funding rounds

- Seed, Sep 19, 2022, $11M — Gaingels, Samsung NEXT Ventures, Hanaco Venture Capital, Ground Up Ventures, Quiet Capital, Starting Line, Sugar Capital, R-Squared Ventures, Jam Fund, Verissimo Ventures, Infinity Ventures

## Investors

- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Seed
- Hanaco Venture Capital (https://capitalatlas.ai/funds/hanaco-venture-capital) — Seed
- Ground Up Ventures — Seed
- Quiet Capital (https://capitalatlas.ai/funds/quiet-capital) — Seed
- Starting Line (https://capitalatlas.ai/funds/starting-line) — Seed
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed
- R-Squared Ventures — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Seed
- Verissimo Ventures (https://capitalatlas.ai/funds/verissimo-ventures) — Seed
- Infinity Ventures (https://capitalatlas.ai/funds/infinity-ventures) — Seed