# fondly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fondly

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.fondlyseoul.com/
- Latest round: Seed (Feb 26, 2026)
- Investors on record: 1

## About

Based in South Korea, fondly specializes in innovative cosmetic solutions, particularly lip tints, designed to enhance beauty with quality and functionality for a diverse clientele.Founded in 2024 in Seoul, South Korea, fondly focuses on creating unique cosmetic products. The company's strategic direction has remained consistent, emphasizing high-quality lip tints without significant pivots. It was established by a team dedicated to bringing innovative beauty solutions to the market. As of February 2026, fondly raised an undisclosed amount of Seed funding, becoming an investment target for BonAngels Venture Partners, achieving a total of 1 deal.FONDLY specializes in cosmetic products, particularly in the lip tint category, with notable offerings such as the FONDLY SLIP TINT and FONDLY GLOW JEL TINT. These products are designed to provide a translucent and clear color payoff while utilizing an innovative dual-tip application method, which enhances ease of use and ensures a consistent finish. The tints are marketed as lightweight and hydrating, catering to end-users looking for products that deliver a natural glow and comfortable wear. The company’s core products, such as the FONDLY SLIP TINT in shades like 07 BERRY S'MORE and the FONDLY GLOW JEL TINT in 13 NEW BERRY, are aimed at consumers who appreciate high-quality, trendy cosmetic solutions. FONDLY products are available in various international markets, appealing to beauty enthusiasts who prioritize functionality and aesthetic appeal in their makeup collections.FONDLY's revenue structure primarily revolves around direct-to-consumer sales through e-commerce platforms, which facilitates straightforward transactions between the company and its clientele. Customers can purchase individual items, such as the FONDLY SLIP TINT and FONDLY GLOW JEL TINT, directly from the company's website, allowing for a streamlined shopping experience. The products are sold at set prices, enabling clarity in purchasing decisions for consumers. By leveraging social media platforms for marketing, FONDLY engages with its customer base and drives sales through targeted promotions. The company also emphasizes the unique features of its products, which have been patented, thus aiming to establish a strong brand presence and customer loyalty in the competitive beauty market.FONDLY plans to expand its product line with new launches anticipated in 2026, focusing on innovative cosmetic formulas tailored for various skin types. The company aims to penetrate additional markets in Southeast Asia and Europe by mid-2026, leveraging recent funding from the Seed round to support these initiatives. The funds will assist in product development and market entry strategies, reinforcing FONDLY's commitment to growth and expansion.

## Funding rounds

- Seed, Feb 26, 2026 — BonAngels Venture Partners

## Investors

- BonAngels Venture Partners (https://capitalatlas.ai/funds/bonangels-venture-partners) — Seed