# fomo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fomo

- Headquarters: New York, US
- Website: www.fomo.family
- Total disclosed funding: $84M
- Latest round: Series B (May 18, 2026)
- Investors on record: 5

## About

Based in the US, FOMO Labs Inc. dba fomo provides innovative solutions to enhance customer engagement through real-time social proof notifications, effectively connecting businesses with their audiences and increasing conversion rates.Based in Delaware and US, and founded in 2024 by its CEO Paul Erlanger, Se Yong Park and Prashan Dharmasena, FOMO Labs Inc. dba fomo specializes in social proof technologies that help businesses showcase real-time customer activities on their websites. In June 2026, FOMO raised USD 75 million in series B funding led by Index Ventures, with participation from Benchmark and Union Square Ventures. The series B funding valued FOMO at USD 500 million post-money. Fomo specializes in delivering innovative solutions designed to enhance customer engagement through real-time social proof notifications. Their core product offerings include a social proof notification platform that enables businesses to display recent customer activity—such as purchases or sign-ups—on their websites. This functionality aims to increase conversion rates by leveraging the psychological principle of social proof, where potential customers are influenced by the actions of others. The company serves a diverse clientele ranging from e-commerce retailers to service providers, primarily targeting markets in North America and Europe. By enabling businesses to foster trust and urgency, Fomo's solutions effectively address common challenges in online consumer behavior, enhancing user experience and driving sales.Fomo generates revenue through a subscription-based model, allowing businesses to access its platform and features tailored to their needs. Clients typically engage with Fomo through tiered pricing plans, which grant access to varying levels of functionality depending on their subscription tier. Transactions occur directly between Fomo and its clients, with businesses signing up for monthly or annual subscriptions to utilize the social proof notification services. Notable products within their offering include flagship services that empower businesses to customize notifications based on specific user behaviors. This structured approach enables businesses to integrate Fomo’s solutions seamlessly into their existing operations, thereby enhancing their marketing strategies and customer interactions without interruption. The company plans to utilize the June 2026 funding to expand into equities, perpetual contracts, and prediction markets while continuing to develop its trading and social platform.

## Funding rounds

- Series B, May 18, 2026, $67M — Benchmark, Index Ventures, Union Square Ventures
- Series A, Nov 6, 2025, $17M — Benchmark, Union Square Ventures, Coinbase Ventures, Archetype

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B
- Coinbase Ventures (https://capitalatlas.ai/funds/coinbase-ventures) — Series A
- Archetype — Series A
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series B