# Folloze

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/folloze

- Industry: Software
- Headquarters: Foster City, US
- Website: www.folloze.com
- Total disclosed funding: $22M
- Latest round: Series B (Oct 30, 2019)
- Investors on record: 7

## About

Folloze, Inc. is a US-based company that provides innovative software solutions to personalize B2B marketing content, enhancing buyer engagement and improving sales outcomes.Founded in 2013 and headquartered in Foster City, US, Folloze, Inc. specializes in creating personalized marketing experiences. The company has engaged in 9 deals to date and recently raised USD 6 mn in VENTURE DEBT funding on September 27, 2023, from SG Credit Partners. The total amount raised by the company is USD 11 mn. Co-founders David Brutman and Etai Beck have driven the company's strategic direction, with Etai Beck currently serving as CEO.Folloze offers a comprehensive buyer experience platform that specializes in personalizing B2B marketing content to enhance buyer engagement and improve sales efficacy. The platform provides a suite of AI-powered tools designed to create scalable, dynamic content experiences without requiring coding expertise. Key functionalities include Generator AI for personalized campaign creation, Content AI for optimized content delivery tailored to user engagement, and Intent AI, which analyzes first-party data to identify surging accounts and recommend targeted actions. The platform serves a diverse clientele, including account-based marketers, demand generation teams, and sales professionals across various sectors, demonstrating its versatility in enhancing marketing strategies. Folloze operates in multiple geographical markets, particularly targeting North America and Europe, where it assists organizations in transforming their marketing efforts towards more personalized, data-driven models.Folloze generates revenue primarily through a subscription model, offering tiered pricing plans that cater to different segments of its client base, including enterprise-level solutions and packages suited for smaller businesses. The transactions typically involve annual or multi-year subscriptions that grant clients access to the full suite of Folloze's services, enabling them to craft personalized buyer experiences and optimize their marketing efforts. Specific pricing structures for the platform reflect its value in driving B2B marketing outcomes, with additional offerings potentially including consulting services or training programs to maximize client engagement with the platform. The revenue model is structured to support ongoing client relationships, emphasizing long-term partnerships that foster customer loyalty and retention.In September 2023, Folloze, Inc. raised USD 6 mn in venture debt funding from SG Credit Partners, which will be strategically utilized to expand its product offerings and enter new markets. The company is focused on developing new features for its platform aimed at enhancing user engagement and is exploring potential expansions into additional geographical regions in North America and Europe. These initiatives aim to enhance Folloze's competitive position in the rapidly evolving B2B marketing landscape.

## Funding rounds

- Series B, Oct 30, 2019, $11M — Grayhawk Capital, Silicon Valley Bank, Cervin Ventures, BGV, Canvas Prime
- Series A, Sep 19, 2016, $6M — New Enterprise Associates, Cervin Ventures, TriplePoint Capital, Canvas Prime
- Series A, Jun 18, 2016, $1.4M — New Enterprise Associates, Cervin Ventures, TriplePoint Capital, Canvas Prime
- Seed, Apr 8, 2015, $3.3M — New Enterprise Associates, Cervin Ventures, TriplePoint Capital

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Cervin Ventures (https://capitalatlas.ai/funds/cervin-ventures) — Seed, Series A, Series B
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Seed, Series A
- Canvas Prime (https://capitalatlas.ai/funds/canvas-prime) — Series A, Series B
- Grayhawk Capital (https://capitalatlas.ai/funds/grayhawk-capital) — Series B
- Silicon Valley Bank — Series B
- BGV (https://capitalatlas.ai/funds/bgv) — Series B