# FollowAnalytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/followanalytics

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.followanalytics.com
- Total disclosed funding: $23M
- Latest round: Series B (Jul 11, 2017)
- Investors on record: 6

## About

FollowAnalytics Inc. specializes in AI-driven mobile marketing and user engagement solutions, offering a comprehensive suite of tools designed to enhance customer interaction and drive business growth through personalized experiences.Founded in 2013 and headquartered in San Francisco, US, FollowAnalytics Inc. focuses on mobile marketing solutions. The company was co-founded by Antony Gardez and Samir Addamine. In its funding history, FollowAnalytics has completed a Series B round on July 20, 2021, raising USD 1.90 mn, which brought its total funding to USD 1.90 mn and its current valuation to USD 70.98 mn.FollowAnalytics Inc. provides a suite of AI-driven solutions targeting mobile marketing and user engagement. Their primary offerings include a unified platform that integrates mobile app development, analytics, customer engagement, and real-time AI marketing optimization through products like Bryj Mobile Apps and ChatROI. These solutions enhance user retention and engagement by personalizing experiences and optimizing strategies. Their services cater to various sectors, including retail, education, fintech, and healthcare, focusing on businesses that prioritize mobile engagement.The company generates revenue primarily through a subscription model for its software services, offering various tiers that grant clients access to features within the Bryj platform, including app development and analytics. Clients often enter annual contracts to utilize these tools, coupled with ongoing support. Partnerships with major CRM and marketing automation platforms further enhance their service offerings, contributing to consistent revenue from both direct clients and affiliates.In July 2021, FollowAnalytics Inc. raised USD 1.90 mn in Series B funding, valuing the company at USD 70 mn post-money. The funds are aimed at supporting the development of new products and expanding into new markets. Future plans include the introduction of enhanced features within their existing platform and targeting growth within North America, Europe, and select regions in Asia by the end of 2023.

## Funding rounds

- Series B, Jul 11, 2017, $10M — Sapphire Ventures, Cathay Capital, Zetta Venture Partners, Aspect Ventures, Salesforce Ventures, Orange Ventures
- Series A, May 3, 2016, $5.7M — Sapphire Ventures, Zetta Venture Partners
- Series A, Mar 2, 2015, $7.5M — Sapphire Ventures, Zetta Venture Partners, Aspect Ventures, Salesforce Ventures

## Investors

- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series A, Series B
- Zetta Venture Partners (https://capitalatlas.ai/funds/zetta-venture-partners) — Series A, Series B
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- Cathay Capital — Series B
- Orange Ventures — Series B