# Fogg Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fogg-co

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.fogg.jp
- Total disclosed funding: $302M
- Latest round: Series B (May 11, 2026)
- Investors on record: 6

## About

Based in Tokyo, Japan, and founded in 2013 by CEO Yusuke Sekine and CTO Yoshihiro Uda, Fogg Co., Ltd., a.k.a. Fogg, is a technology company that operates several products, leveraging its development and planning capabilities to create unique user experiences for online engagement and entertainment. In May 2026, Fogg Co., Ltd. raised JPY 300 in series B funding led by Nissay Capital, with participation from TBS Innovation Partners.

The company’s flagship product, RAFFLE, is an online lottery platform that offers exclusive goods, content, and special experiences with guaranteed wins. Fogg also offers other key platforms, which are CHEERZ, a service that allows female artists to gain new fans and opportunities by sharing photos and interacting with users, and EXAM, a tool that supports efficient management of auditions without the need for site creation or system development.

The company plans to use the May 2026 funding to strengthen and expand its online lottery platform RAFFLE, increase collaborations with content holders and creators, and further develop related fan-engagement services.

## Funding rounds

- Series B, May 11, 2026, $300M — Nissay Capital, TBS Innovation Partners
- Series A, Sep 24, 2024, $2.1M — NTT DOCOMO Ventures, W, FRONTIER INTERNATIONAL, VoiStock PTE. LTD.

## Investors

- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series A
- W (https://capitalatlas.ai/funds/w) — Series A
- FRONTIER INTERNATIONAL — Series A
- VoiStock PTE. LTD. — Series A
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series B
- TBS Innovation Partners (https://capitalatlas.ai/funds/tbs-innovation-partners) — Series B