# Foap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foap

- Industry: Software
- Headquarters: Kristianstad, Sweden
- Website: www.foap.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Aug 7, 2013)
- Investors on record: 1

## About

Foap AB is a digital platform that connects brands with a global community of over 4.5 million creators specializing in photography and videography, facilitating a streamlined process for content creation and selection.Foap AB operates a platform that allows brands to submit creative briefs for photography and videography projects. Founded in Kristianstad, Sweden, the company has undergone no significant pivots or changes in its operations. The CEO, Mateusz Zybaczynski, has led the company since its inception. Foap raised USD 2.3 mn from various individual investors in December 2014, marking its total funding at USD 2.3 mn across 7 deals. The company does not have any known subsidiaries or parent companies.Foap offers a platform where brands can post creative briefs and receive tailored photo and video content from a community of creators. This model addresses the demand for authentic content while simplifying the creation process for brands, which can easily select and pay for the submissions they wish to use, thereby enhancing their marketing efforts.In 2018, Foap reported a revenue of USD 448,720.20, with an EBITDA of USD -1,572,137.30, indicating a negative earnings performance during that period. The revenue is generated through a transaction-based model, enabling brands to purchase specific content from creators while Foap retains a commission from each transaction.Foap is planning to leverage the recent funding of USD 2.3 mn raised in December 2014 to enhance its platform features and expand its market reach. The company aims to introduce new tools for both brands and creators, facilitating even more effective and diverse content creation. Additionally, Foap plans to target expansion into new geographic regions, specifically focusing on markets in North America and Asia by the end of 2024.

## Funding rounds

- Seed, Aug 7, 2013, $1.5M — Industrifonden

## Investors

- Industrifonden (https://capitalatlas.ai/funds/industrifonden) — Seed