# Fly by Jing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fly-by-jing

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.flybyjing.com
- Total disclosed funding: $12M
- Latest round: Series B (Mar 8, 2023)
- Investors on record: 2

## About

Based in the US, Fly by Jing Inc specializes in premium Chinese chili sauces, creating authentic culinary experiences for food enthusiasts. The company is renowned for its unique chili crisp and gourmet pantry staples.Fly by Jing Inc, founded in 2019 in Los Angeles, US, focuses on producing premium Chinese culinary sauces. The founder, Jing Gao, has previously established a reputable presence in the culinary industry. Since inception, the company has successfully raised USD 12.000 mn through a SERIES B funding round on March 8, 2023, led by MarcyPen Capital Partners and Prelude Growth Partners, bringing the total amount raised to USD 12.000 mn with a current company valuation of USD 68.68 mn.Fly By Jing specializes in premium Chinese chili sauces, with its flagship product being a unique chili crisp that combines heat, texture, and flavor, aimed at enhancing various dishes. The company draws inspiration from the rich culinary traditions of Chengdu and its renowned fly restaurants. In addition to their primary chili sauce, Fly By Jing offers a selection of specialty noodles and other pantry staples, catering to culinary enthusiasts and home cooks. Their products are marketed primarily in the United States and Canada through direct-to-consumer online sales, as well as specialty retailers focusing on gourmet and international food options.Revenue for Fly By Jing is generated through direct-to-consumer sales via its e-commerce platform and partnerships with specialty grocery stores and online retailers. The company offers an exclusive membership program that provides benefits like discounts and free shipping, enhancing customer loyalty and recurring revenue potential. Their pricing structure allows for individual purchases of various sauces and noodles, with promotional offers such as a 20% discount for new subscribers.In March 2023, Fly by Jing Inc raised USD 12.000 mn in SERIES B funding to support business acceleration and market expansion. The company plans to introduce new products and expand into additional markets, increasing its reach within both the United States and Canada. Further details on specific new product releases are expected to be announced in the coming months.

## Funding rounds

- Series B, Mar 8, 2023, $12M — Prelude Growth Partners, MarcyPen Capital Partners

## Investors

- Prelude Growth Partners — Series B
- MarcyPen Capital Partners (https://capitalatlas.ai/funds/marcypen-capital-partners) — Series B