# Flux Factory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flux-factory

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.flux.io
- Total disclosed funding: $37M
- Latest round: Series B (Aug 6, 2015)
- Investors on record: 7

## About

Flux Factory is a domain acquisition company that provides expert-curated, brandable domain names alongside services for brand development, catering to diverse business needs, particularly in the tech sector.Founded in 2012 in San Francisco, US, Flux Factory specializes in the acquisition of premium domain names. The company notably secured a Series B funding round in August 2015, raising USD 29 mn, led by Temasek and Surbana Jurong Private Limited among other investors. The founder, Augusto Roman, has a history of entrepreneurial ventures, although specific details regarding previous companies are not provided.Flux Factory specializes in facilitating the acquisition of premium domain names, focusing on expert-curated, brandable domains that cater to various business needs. They maintain a marketplace of over 300,000 domains featuring modern extensions such as .ai, .io, and .xyz, ideal for tech startups and innovative enterprises. Additionally, they offer services enhancing brand development, including AI-powered naming generators, logo design tools, and trademark validation and filing services, primarily targeting startups and established businesses across sectors like technology, finance, and creative industries. Their products are marketed globally, reaching clients in North America, Europe, and Asia.Flux Factory's revenue model is based on transactions for domain name purchases, which involve significant one-time fees as well as service fees for branding and trademark services. Clients can select premium domain names from their marketplace, such as Flux.io, alongside additional offerings like logo design or trademark filing. The structure supports both B2B and direct-to-consumer transactions, accommodating various budgets through options for one-time purchases or payment plans. This approach ensures a steady revenue stream from domain sales and value-added services.Looking ahead, Flux Factory plans to expand its offerings by introducing new products designed to enhance client branding strategies further. Although specific release dates have not been disclosed, the company aims to penetrate new markets in Asia and Europe by the end of 2023. The recent Series B funding round, amounting to USD 29 mn, will facilitate these growth initiatives, which include product development and market expansion efforts, following the completion of their most recent deal in August 2015.

## Funding rounds

- Series B, Aug 6, 2015, $29M — Draper Fisher Jurvetson, Temasek Holdings, Borealis Ventures, South Park Ventures, Obvious, Far East Capital, Surbana Jurong Private Limited
- Series A, May 6, 2014, $8M — Draper Fisher Jurvetson, Borealis Ventures, Obvious

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B
- Borealis Ventures (https://capitalatlas.ai/funds/borealis-ventures) — Series A, Series B
- Obvious (https://capitalatlas.ai/funds/obvious) — Series A, Series B
- Temasek Holdings — Series B
- South Park Ventures — Series B
- Far East Capital — Series B
- Surbana Jurong Private Limited — Series B