# FLUVIP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fluvip-s-a-s

- Industry: Software
- Headquarters: Bogota, Colombia
- Website: www.fluvip.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Jul 26, 2018)
- Investors on record: 3

## About

FLUVIP S.A.S. is a leading influencer marketing platform that streamlines campaign management through technology, enabling brands to connect effectively with their target audiences across Latin America.Founded in 2013 and headquartered in Bogota, Colombia, FLUVIP specializes in influencer marketing. The company experienced a pivotal shift in July 2018, when it raised USD 4.5 million in Series A funding from investors including Cisneros Group of Companies and TheVentureCity. The CEO is Sebastian Jasminoy, and the firm has successfully closed a total of 4 deals as of 2018.FLUVIP operates as a comprehensive influencer marketing platform, designed to facilitate the management of marketing campaigns through advanced technology. The platform features automated dashboards tailored to the needs of various stakeholders, such as C-Level executives and account managers, providing real-time insights and actionable strategies. Key functionalities include the identification of ideal influencers through demographic and audience analysis, predictive intelligence that leverages machine learning to forecast campaign outcomes, and the ability to manage payment and legal aspects of influencer partnerships. FLUVIP serves a diverse client base across Latin America, including countries such as Colombia, Mexico, Argentina, and Spain, with a notable network of over 500,000 influencers. The platform is used by brands seeking to enhance their storytelling capabilities and build stronger connections with their audiences.FLUVIP generates revenue primarily through its influencer marketing services, which are structured around client partnerships and campaign management fees. The company offers tailored proposals based on client briefs that outline campaign objectives, with subsequent approval processes for content creation. Revenue is derived from direct engagements with brands, where services can include campaign execution and performance analysis, effectively functioning as a B2B model. The firm supports a variety of pricing plans that correspond to the scale and complexity of the campaigns undertaken, with clients benefiting from the integration of tools for real-time reporting and campaign storage. Through its comprehensive offerings, FLUVIP ensures that its clients are equipped to drive effective marketing strategies while optimizing return on investment.In July 2018, FLUVIP raised USD 4.5 million in Series A funding, which will be utilized to enhance its technology and expand into new markets. Plans are underway to introduce new products that will further optimize influencer engagement and campaign management. Specific targeted regions for expansion include Brazil and Chile, with initiatives expected to roll out by the end of 2023.

## Funding rounds

- Series A, Jul 26, 2018, $4.5M — Cisneros Group of Companies, TheVentureCity, Amplo Kaya

## Investors

- Cisneros Group of Companies — Series A
- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Series A
- Amplo Kaya (https://capitalatlas.ai/funds/amplo-kaya) — Series A