# Flurry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flurry

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.flurry.com
- Total disclosed funding: $62M
- Latest round: Series D (Mar 12, 2014)
- Investors on record: 8

## About

Flurry, Inc. is a technology company specializing in mobile app analytics, providing tools that enhance app performance and user engagement through comprehensive data insights and tracking solutions.Founded in 2005 and headquartered in San Francisco, US, Flurry, Inc. offers mobile app analytics services. In July 2014, Flurry was acquired by Yahoo, marking a strategic shift in its operations. The company has completed a total of 11 deals, with the most recent funding round being a VENTURE DEBT of USD 10.00 mn from investors including Crosslink Capital, Draper Fisher Jurvetson, First Round Capital, InterWest Partners, and Menlo Ventures. To date, Flurry has raised a total of USD 0.71 mn in funding.Flurry specializes in providing a comprehensive suite of mobile app analytics tools designed to enhance app performance and user engagement. Their core offerings include analytics for tracking user behavior, segmentation for targeted marketing, user journey mapping, and event tracking to monitor specific user interactions within apps. The platform assists a diverse clientele, from independent developers to large enterprises, across markets in North America, Europe, and Asia, enabling data-driven decision-making for improved user experiences and monetization strategies.Flurry's revenue model is structured around providing analytics services through partnerships and direct-to-consumer relationships. Clients engage with Flurry's subscription-based plans that offer varying levels of feature access. These plans feature detailed analytics, audience segmentation, and push notification services for enhanced user engagement. Flurry’s flagship products, such as its analytics dashboard and user journey tracking tools, are central to its revenue generation strategy, accommodating a range of clients from startups to established corporations.Flurry plans to leverage its recent funding to enhance its analytics offerings and expand its market reach. The company aims to introduce new product features aimed at improving user engagement and analytics capabilities. Additionally, Flurry is targeting expansion into emerging markets in Asia and Europe by the end of 2015, utilizing insights from its July 2014 acquisition by Yahoo to inform its growth strategy.

## Funding rounds

- Series D, Mar 12, 2014, $0.7M — Draper Fisher Jurvetson, Menlo Ventures, Crosslink Capital, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital
- Series D, Dec 6, 2013, $11M — Draper Fisher Jurvetson, InterWest Partners, Menlo Ventures, Crosslink Capital, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital
- Series D, Mar 14, 2013, $0.8M — Draper Fisher Jurvetson, InterWest Partners, Menlo Ventures, Crosslink Capital, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital
- Series D, Nov 1, 2012, $24M — Draper Fisher Jurvetson, InterWest Partners, Menlo Ventures, Crosslink Capital, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital
- Series C, Nov 30, 2010, $15M — Draper Fisher Jurvetson, InterWest Partners, Menlo Ventures, Union Square Ventures, First Round Capital
- Series B, Dec 31, 2009, $7M — Draper Fisher Jurvetson, InterWest Partners, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital
- Series A, Jan 31, 2007, $3.8M — Draper Fisher Jurvetson, Draper Richards Kaplan Foundation, Union Square Ventures, First Round Capital, Borealis Ventures

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B, Series C, Series D
- Draper Richards Kaplan Foundation (https://capitalatlas.ai/funds/draper-richards-kaplan-foundation) — Series A, Series B, Series D
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series D
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C, Series D
- Borealis Ventures (https://capitalatlas.ai/funds/borealis-ventures) — Series A
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series B, Series C, Series D
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series C, Series D
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series D