# FluidLogic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fluidlogic

- Industry: Travel & Leisure
- Headquarters: El Segundo, US
- Website: www.fluidlogic.com/
- Total disclosed funding: $15M
- Latest round: Series A (Sep 24, 2024)
- Investors on record: 1

## About

FluidLogic provides advanced hydration solutions tailored for endurance racing and athletic performance, offering cutting-edge products that enhance physical capabilities and accelerate recovery.FluidLogic, founded in 2016 and headquartered in El Segundo, US, specializes in creating hydration technologies for athletes. The company recently secured USD 15 mn in Series A funding on September 24, 2024, led by Solyco Capital. FluidLogic operates independently and has reported a total amount raised of USD 15 mn, with a current company valuation of USD 103.455 mn. The CEO of FluidLogic is Sara Blackmer, whose leadership guides the company's innovative approach.FluidLogic specializes in advanced hydration solutions designed for endurance racing and athletic performance. Its flagship product, the FluidLogic GPR50, is an innovative wearable hydration system utilizing patented technology to provide personalized hydration protocols. The FluidLogic VMR is another product designed for vehicle-mounted hydration, ensuring quick access during intense racing. These products are marketed to professional athletes, endurance racers, and recreational sports enthusiasts across the United States, Australia, and Europe.FluidLogic generates revenue primarily through direct sales of its hydration products to consumers and professional racing teams. The company employs a B2C approach, allowing customers to purchase flagship products like the GPR50 and VMR systems directly from its online platform. Additionally, FluidLogic may partner with retailers to broaden its market presence, ensuring availability across various distribution channels.In September 2024, FluidLogic raised USD 15 mn in Series A funding to support its strategy for future growth. The company aims to enhance its product line with new hydration solutions and expand into additional markets, focusing on Europe and Asia by 2025. The recent funding will be allocated towards developing innovative products and expanding the brand's presence to reach a wider audience in these geographic regions.

## Funding rounds

- Series A, Sep 24, 2024, $15M — Solyco Capital

## Investors

- Solyco Capital (https://capitalatlas.ai/funds/solyco-capital) — Series A