# Fluid Truck

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fluid-truck

- Industry: Logistics & Distribution
- Headquarters: Denver, US
- Website: www.fluidtruck.com
- Total disclosed funding: $65M
- Latest round: Series A (Feb 16, 2021)
- Investors on record: 7

## About

Based in Colorado, US, and founded in 2016, Fluid Market, Inc., trading as Fluid Truck offers a truck-sharing platform for consumers and businesses across the US. James Eberhard is the founder as well as CEO of the company. In June 2023, Fluid Truck raised USD 17.85 million in venture funding.

Fluid Truck offers a technology-based B2B truck-sharing platform giving 24/7 mobile access to trucks, SUVs, vans and more. The company's platform provides a virtual rental experience to lenders as well as borrowers by eliminating the hassle of waiting in line, wasting time with unnecessary paperwork, and operating around restrictive store hours. Through this platform, one can rent trucks, vans, and other vehicles. Clients can earn between USD 10,000 to USD 25,000 per year by renting their pickup trucks, cargo vans, box trucks, cars, SUVs, and trailers. The platform permits lenders to hire their automobiles at any time for a selected distance. 

The company generates revenue by charging 20% from all reservations, covering customer support, credit card processing fees, and insurance coverage.

## Funding rounds

- Series A, Feb 16, 2021, $63M — Bison Capital Asset Management, Sumitomo Corporation of America, Ingka Investments, Fluid Vehicle Owners
- Seed, Nov 17, 2016, $1.7M — Grotech Ventures, New Enterprise Associates, Correlation Ventures

## Investors

- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Seed
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Seed
- Bison Capital Asset Management (https://capitalatlas.ai/funds/bison-capital-asset-management) — Series A
- Sumitomo Corporation of America — Series A
- Ingka Investments — Series A
- Fluid Vehicle Owners — Series A
