# Fluent Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fluent-commerce

- Industry: Software
- Headquarters: Australia
- Website: www.fluentcommerce.com
- Total disclosed funding: $51M
- Latest round: Series B (Apr 1, 2022)
- Investors on record: 14

## About

Fluent Retail Pty Ltd doing business as Fluent Commerce, enhances order fulfillment with its cloud-based Distributed Order Management System, enabling businesses to optimize inventory and improve customer experiences across multiple sales channels. Fluent Retail Pty Ltd, founded in 2013 in The Rocks, Australia, specializes in providing a cloud-based solution for order management. The company has raised AUD 46 million  in growth capital funding round led by Bain Capital. The firm's total amount raised to date stands at AUD 20.167 mn, valuing the company at AUD 313.712 mn. Graham Jackson serves as the CEO of Fluent Retail, bringing extensive experience to the company's leadership. Fluent Commerce specializes in a cloud-based Distributed Order Management System (DOM) that enhances the efficiency and effectiveness of order fulfillment for businesses. Its core product offerings include Fluent Order Management, Fluent Big Inventory, Fluent Order Promising, Fluent Order Orchestration, and Fluent Store. These solutions are designed to optimize inventory visibility, automate the order lifecycle, and improve customer experiences across multiple channels including in-store, online, and through delivery. The platform supports various use cases, such as managing inventory availability for multinational operations and enhancing the buy online, pick up in-store (BOPIS) experience, serving a diverse client base across over 40 countries. Fluent Commerce generates revenue primarily through subscription-based models for its order management solutions, engaging businesses across various sectors including retail, luxury goods, and distribution. The company's structure accommodates B2B partnerships, enabling retailers to integrate Fluent's technology seamlessly into their systems. This includes subscriptions to the Fluent Order Management platform with features like inventory management and order orchestration tailored to client needs. Revenue may also be derived from additional services such as integration with payment systems and customer service tools, with specific pricing based on client complexity, aligning with industry standards. Fluent Retail Pty Ltd aims to expand its product offerings and enter new markets. The company is focused on developing upcoming products that enhance its Distributed Order Management capabilities. In the near term, Fluent Commerce plans to target expansion in North America and Europe, with efforts concentrated on increasing its market presence by the end of 2024. The recent funding of AUD 46 million will be utilized to support ongoing growth by investing in artificial intelligence-related product development, increasing customer acquisition, launching its integration platform and expanding its presence in selected international markets.

## Funding rounds

- Series B, Apr 1, 2022, $15M — Arrowroot Capital, Anglo Ports, Sky one Capital, January Vcc, Jax Fluent Holdings Pty Ltd
- Series B, Mar 1, 2021, $7.7M — Arrowroot Capital, Prual Investments Pte Ltd, Sky one Capital, One Managed Investment Funds Limited, Jwt Bespoke Holdings Pty Ltd, Jax Fluent Holdings Pty Ltd
- Series B, Aug 8, 2019, $23M — Arrowroot Capital, Anglo Ports, Australian Executor Trustees Limited, Prual Investments Pte Ltd, Sky one Capital, One Managed Investment Funds Limited, Jwt Bespoke Holdings Pty Ltd, Richess Investments Pty Ltd, Jax Fluent Holdings Pty Ltd
- Series A, Dec 11, 2017, $4.9M — Blue Sky, Qualgro
- Seed, Jan 1, 2016 — Macdoch Ventures
- Seed, date not disclosed — January Capital

## Investors

- January Capital (https://capitalatlas.ai/funds/january-capital) — Seed
- Macdoch Ventures (https://capitalatlas.ai/funds/macdoch-ventures) — Seed
- Blue Sky (https://capitalatlas.ai/funds/blue-sky) — Series A
- Qualgro (https://capitalatlas.ai/funds/qualgro) — Series A
- Arrowroot Capital (https://capitalatlas.ai/funds/arrowroot-capital) — Series B
- Anglo Ports — Series B
- Australian Executor Trustees Limited — Series B
- Prual Investments Pte Ltd — Series B
- Sky one Capital — Series B
- One Managed Investment Funds Limited — Series B
- Jwt Bespoke Holdings Pty Ltd — Series B
- Richess Investments Pty Ltd — Series B
- Jax Fluent Holdings Pty Ltd — Series B
- January Vcc — Series B