# Fluency

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fluency-2

- Industry: Software
- Headquarters: Burlington, US
- Website: www.fluency.inc
- Total disclosed funding: $40M
- Latest round: Series A (Dec 16, 2025)
- Investors on record: 1

## About

Fluency, Inc., based in the US, specializes in automating digital advertising processes through its advanced Operating System, which enhances campaign management across various channels for agencies and brands globally.Fluency, Inc. is a digital advertising technology company founded in 2017 in Burlington, US. The company aims to streamline digital advertising through its comprehensive platform. It has recently raised USD 40.00 mn in Series A funding, led by Integrity Growth Partners, marking its singular investment target. The company has not reported any changes in its operational strategy since inception, nor does it have known subsidiaries. The founder's history is not provided, and specific global locations are limited to its headquarters in Burlington.Fluency's primary offering is its Digital Advertising Operating System (OS), a comprehensive platform designed to centralize, automate, and scale digital advertising across channels including search, social, display, and programmatic. The OS enables users to effortlessly launch and manage thousands of advertising campaigns, improving operational efficiency while reducing bottlenecks associated with manual processes. The software integrates with key data sources, allowing for seamless data management and real-time campaign adjustments. Fluency serves agencies, enterprise brands, and multi-location businesses across North America, Europe, and Asia-Pacific, empowering users to optimize ad spend and maximize campaign effectiveness.Fluency generates revenue through a subscription-based model, providing clients access to its Digital Advertising OS and associated services. The pricing plans are tailored to meet different client segments, reflecting the breadth of services offered. Revenue is driven by the software's ability to manage close to USD 3 bn in annual media spend across its client base, which includes numerous high-profile agencies and brands seeking streamlined advertising solutions.In December 2025, Fluency, Inc. raised USD 40.00 mn in Series A funding, led by Integrity Growth Partners. The company plans to utilize this funding to enhance its automation and agentic AI capabilities, as well as accelerate integrations with publisher and technology partners to support its growth initiatives.

## Funding rounds

- Series A, Dec 16, 2025, $40M — Integrity Growth Partners

## Investors

- Integrity Growth Partners (https://capitalatlas.ai/funds/integrity-growth-partners) — Series A