# Floyd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/floyd

- Industry: Consumer Products
- Headquarters: Detroit, US
- Website: www.floydhome.com
- Total disclosed funding: $5.6M
- Latest round: Series B (Apr 21, 2021)
- Investors on record: 6

## About

Floyd, Inc. designs and manufactures versatile modular furniture systems aimed at enhancing living spaces with customizable solutions that adapt to changing consumer needs.Founded in 2013 in Detroit, US, Floyd, Inc. specializes in modular furniture. The company was co-founded by Alex O'Dell, Kyle Hoff, and Vaibhav Bafna. The latest funding round was a Series A in April 2021, raising USD 5.60 mn from investors including 14W Ventures and Beringea Private Equity. The total amount raised by the company is USD 5.60 mn across 4 deals.Floyd Home specializes in modular furniture systems designed for adaptability and longevity, providing consumers with customizable living solutions. Their core offerings include a range of products such as beds, sectionals, chairs, and accessories that can be tailored to meet individual needs and preferences. The furniture is engineered to expand and evolve with the user, promoting a sustainable approach to home furnishings by allowing for configuration changes over time. Targeted primarily toward design-conscious consumers, interior designers, architects, and trade professionals, Floyd Home's products address the challenge of limited space and changing lifestyle needs. The company serves markets in North America and Europe, delivering both direct-to-consumer sales and partnerships with trade professionals.Floyd Home generates revenue through direct sales of its furniture products, as well as through its Floyd Member Program, which offers a subscription-based model providing members with a 20% discount sitewide and free shipping on additional purchases. The company structures its transactions primarily in a B2C format, allowing customers to shop for furniture online directly through their website. Pricing is set to reflect the premium nature of their products, including flagship items such as The Floyd Bed and various modular sectional sofas. Through the member program, Floyd Home incentivizes repeat purchases and fosters customer loyalty, enhancing revenue streams while providing value to its clientele.In April 2021, Floyd, Inc. raised an undisclosed amount of venture debt funding from JP Morgan Asset Management as part of a larger USD 15 million Series B funding. The company plans to utilize this funding to expand its product line, enhance its supply network, and invest in technology development. Floyd aims to launch new products designed for better user adaptability and intends to explore opportunities in additional markets in North America and Europe over the next few years.

## Funding rounds

- Series B, Apr 21, 2021 — Beringea, Walden Catalyst, 14W Ventures, LZB Investments
- Series A, Dec 15, 2017, $5.6M — Beringea, Endeavor Catalyst, Brand Foundry Ventures, 14W Ventures, LZB Investments

## Investors

- Beringea (https://capitalatlas.ai/funds/beringea) — Series A, Series B
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series A
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Series A
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series A, Series B
- LZB Investments — Series A, Series B
- Walden Catalyst (https://capitalatlas.ai/funds/walden-catalyst) — Series B