# FlowerKnows

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flowerknows

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Website: flowerknows.world.taobao.com
- Total disclosed funding: $15M
- Latest round: Series A (Mar 29, 2021)
- Investors on record: 1

## About

Established in 2016 and based in Hangzhou, China, FlowerKnows is a beauty brand that provides customers with cosmetics products. The total sales revenue in 2019 exceeded CNY 20 million. In March 2021, FlowerKnows closed a series A funding. In September 2025, FlowerKnows raised a series B funding from new investor Proya Cosmetics.

FlowerKnows mainly deals in makeup cosmetics such as eye shadow and lipstick, which users can purchase at the Tmall flagship store and JD. It has six series of products including Unicorns, LOVE BEAR, and so on. In addition to products, FlowerKnows began to deploy overseas markets, and it has entered the Japanese market. The brand has settled in over 300 offline stores such as Cosme, Loft, etc.
In September 2025, FlowerKnows raised a series B funding from new investor Proya Cosmetics. The company generates revenue from the retail sale of its products such as Bear Claw Eyeshadow, Matte Eyeshadow, LoveBear Ten-Color Eyeshadow, LoveBear Lipstick, and LoveBear Eyeshadow. The company will focus on global brand expansion, supply chain integration, and content innovation.

## Funding rounds

- Series A, Mar 29, 2021, $15M — Kunyan Capital

## Investors

- Kunyan Capital (https://capitalatlas.ai/funds/kunyan-capital) — Series A