# Flowerbx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flowerbx

- Industry: Agribusiness
- Headquarters: London, UK
- Website: www.flowerbx.com
- Total disclosed funding: $8M
- Latest round: Series A (Aug 23, 2021)
- Investors on record: 5

## About

Flowerbx Limited specializes in the online delivery of luxury flowers, offering high-quality seasonal bouquets and bespoke floral arrangements for individual and corporate clients.Flowerbx Limited was founded in 2015 in London, UK. The company focuses on the delivery of luxury floral products and has undergone no major pivots in its business strategy. Whitney Hawkings serves as both the Founder and CEO. Flowerbx has successfully completed 3 funding rounds, with the most recent funding of GBP 4.52 million raised in Series A on August 23, 2021, led by Capstar Ventures alongside Lumar Ventures Ltd and Shortlist. The total amount raised by the company is GBP 4.52 million, and it currently holds a valuation of GBP 41.151 million.Flowerbx UK specializes in the online delivery of luxury flowers, offering high-quality seasonal bouquets and bespoke floral arrangements. The product range includes flowers like peonies and roses, available for individual purchase and subscription services. With express delivery options such as same-day delivery in London and next-day delivery across the UK, the company caters to individual consumers, corporate clients, and event planners. Flowerbx operates in markets including the United Kingdom, United States, and the United Arab Emirates, allowing customers access to products in multiple currencies.Flowerbx generates revenue primarily through direct-to-consumer sales and subscription services. Pricing plans include options for one-time purchases or ongoing subscriptions, with flagship products starting from GBP 45. The company also engages in B2B partnerships, providing floral arrangements for corporate events, enhancing its revenue streams.In August 2021, Flowerbx Limited raised GBP 4.52 million in Series A funding to support its growth initiatives. The funding will be utilized to expand sales nationwide in the US, broaden the product range, support sustainability initiatives, and enhance technology. The company aims to drive growth by entering new markets and strengthening its offerings.

## Funding rounds

- Series A, Aug 23, 2021, $6.2M — Shortlist, Capstar Ventures, Lumar Ventures Ltd
- Seed, Apr 5, 2017, $1.9M — Wedge Alternatives, Finn Capital Partners

## Investors

- Wedge Alternatives — Seed
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed
- Shortlist — Series A
- Capstar Ventures (https://capitalatlas.ai/funds/capstar-ventures) — Series A
- Lumar Ventures Ltd — Series A