# Flower Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flower

- Industry: Retail
- Headquarters: Arcata, US
- Website: www.flowercompany.com
- Total disclosed funding: $19M
- Latest round: Series A (Dec 21, 2021)
- Investors on record: 4

## About

Flower Co. is a cannabis delivery service specializing in a wide range of products, including flower, edibles, concentrates, and wellness accessories, aimed at both medical and recreational consumers in California.Founded in 2018 by Ted Lichtenberger, Flower Co. is based in Arcata, US. The company primarily focuses on cannabis delivery and has completed 4 deals to date. The most recent funding round was a Series A raise of USD 16.00 mn on December 21, 2021, led by JAM Fund. This funding allowed Flower Co. to solidify its market position and develop its offerings further.Flower Co. specializes in the delivery of cannabis products, offering a diverse range of items including flower, edibles, concentrates, cartridges, and wellness accessories. The company's core offerings cater to both medical and recreational users, focusing on high-quality, fresh cannabis products. Customers can choose from various brands and product types, ensuring they have access to the latest strains and innovations in the cannabis market, primarily serving clients in California with delivery options across numerous cities.Revenue generation for Flower Co. is facilitated through direct-to-consumer transactions, allowing customers to place orders for cannabis products through the company's platform. The business focuses on individual sales, with various categories available, including flower, concentrates, and edibles. Pricing is determined by product type and varies based on brand and quality. The firm also prioritizes medical cannabis users, who can purchase larger quantities compared to recreational users. The company's engagement strategy includes regular updates on new product launches and special promotions to foster customer loyalty.Flower Co. plans to leverage the recent Series A funding of USD 16.00 mn to scale its business operations. The company aims to enhance its growing operations and in-house production capabilities while also designing and launching new cannabis products. Additionally, Flower Co. intends to expand its reach into new markets beyond California, with specific timelines and regions being developed as part of their growth strategy.

## Funding rounds

- Series A, Dec 21, 2021, $16M — Jam Fund
- Seed, Aug 19, 2019 — Y Combinator
- Seed, Jul 22, 2019, $2.8M — Prehype, Slome Capital

## Investors

- Prehype (https://capitalatlas.ai/funds/prehype) — Seed
- Slome Capital — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Series A