# Floward

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/floward

- Industry: Consumer Products
- Headquarters: Manama, Bahrain
- Website: www.floward.com
- Total disclosed funding: $184M
- Latest round: Series C (Feb 7, 2023)
- Investors on record: 5

## About

Established in 2017 and based in Manama, Bahrain, Floward Inc. operates as a flower and gifts company. The firm as of May 2025, operates in 34 cities in nine countries, including the MENA region and the UK. In February 2023, Floward raised USD 156 million in series C funding co-led by investors AlJazira Capital, Rainwater Partners and returning investor STV.

The developed an online sales and delivery platform, that offers a wide range of curated gifts including hand bouquets, floral arrangements, chocolates, cakes, perfumes, jewelry, and luxury brand collaborations. It caters to diverse occasions such as birthdays, weddings, graduations, anniversaries, and corporate events. Floward also guarantee same-day delivery through our own refrigerated fleet. In addition to one-time purchases, Floward provides subscription-based floral services.

Floward’s revenue model is primarily driven by direct-to-consumer online sales, subscription services, and brand partnerships.

## Funding rounds

- Series C, Feb 7, 2023, $156M — AlJazira Capital, STV, Rainwater Partners
- Series B, Jun 27, 2021, $28M — STV, Impact46
- Seed, Oct 17, 2019 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- STV (https://capitalatlas.ai/funds/stv) — Series B, Series C
- Impact46 (https://capitalatlas.ai/funds/impact46) — Series B
- AlJazira Capital (https://capitalatlas.ai/funds/aljazira-capital) — Series C
- Rainwater Partners — Series C