# Flow Living (Pty)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flow-living-pty

- Industry: Marketing/Advertising
- Headquarters: Johannesburg, South Africa
- Website: www.flow.rent
- Total disclosed funding: $1.5M
- Latest round: Seed (Jan 27, 2019)
- Investors on record: 1

## About

Flow Living (Pty) Ltd, based in Johannesburg, South Africa, specializes in data-driven advertising solutions that enhance audience engagement through personalized marketing and analytics.Flow Living (Pty) Ltd was founded in 2019 in Johannesburg, South Africa. The company focuses on leveraging data to improve advertising effectiveness for media agencies, retailers, and brands. It has successfully raised ZAR 78 million in its most recent funding round on January 18, 2023, led by Futuregrowth Asset Management, with participation from Endeavor South Africa and returning investors. The firm has completed a total of 2 deals, indicating a focused approach in its growth trajectory. The founders, Daniel Levy, Gil Sperling, and Montserrat Quintián, have previously been involved in ventures aiming to innovate in the digital marketing space.Flow Living (Pty) Ltd. specializes in delivering data-driven solutions aimed at enhancing advertising effectiveness and audience engagement. The company’s core offerings revolve around a robust platform that enables media agencies, retailers, and brands to reach their targeted audience through personalized marketing strategies. These services are designed to gather and analyze consumer data, allowing clients to optimize their advertising campaigns and achieve measurable results. Flow's client base includes major players in various industries such as retail media, automotive, insurance, real estate, and property development, specifically serving markets in North America, Europe, and Asia. The platform focuses on addressing the needs of both B2B and B2C clients, facilitating seamless interactions between brands and consumers to drive engagement and conversion.Flow Living operates on a subscription-based revenue model, generating consistent income through structured contracts with media agencies and brands. These contracts outline specific deliverables, performance metrics, and pricing tiers, allowing for adaptability in client needs. Media agencies can subscribe to different service levels that provide varying degrees of data analytics and personalization capabilities. Flagship services offered by Flow include comprehensive analytics tools that empower brands to monetize their audience effectively.In January 2023, Flow Living (Pty) Ltd raised ZAR 78 million in funding to drive the growth of its marketing platform. The company plans to leverage this funding to develop and launch new products that enhance its service offerings. Future expansion plans include entering additional markets in Africa and Asia by 2024, aiming to increase its footprint in the growing regions of digital marketing. The recent investment will facilitate these initiatives by allowing Flow to scale its operations and refine its platform to meet the demands of a broader client base.

## Funding rounds

- Seed, Jan 27, 2019, $1.5M — Kalon Venture Partners

## Investors

- Kalon Venture Partners (https://capitalatlas.ai/funds/kalon-venture-partners) — Seed