# FloSports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flosports

- Industry: Media
- Headquarters: Austin, US
- Website: www.flosports.tv
- Total disclosed funding: $100M
- Latest round: Series D (Apr 1, 2025)
- Investors on record: 7

## About

FloSports, Inc. is a US-based company that specializes in live sports streaming, providing a platform for fans to access a wide array of sports events and content on demand.Founded in 2006 and headquartered in Austin, Texas, FloSports, Inc. offers a streaming service dedicated to various sports. The company has pivoted its strategy to enhance its subscription offerings and broaden its target audience. The founders, Madhu Venkatesan and Mark Floreani, have prior experience in the industry, with Floreani currently serving as CEO. The company has successfully completed a total of 5 funding deals, with the most recent being a Series D round on April 1, 2025, which raised USD 24.00 mn led by Dream Capital, supported by investors including Bertelsmann Digital Media Investments and Discovery Communications, LLC. FloSports has raised a total of USD 24.00 mn to date, with a current company valuation of USD 359.53 mn.FloSports® provides live sports event streaming services through a subscription-based platform, allowing access to over 100,000 events across 20 sports yearly. Core offerings include specialized content like FloRacing, FloCollege, FloWrestling, FloTrack, and FloFootball, along with additional features such as real-time statistics and game analysis. The company's diverse clientele includes individual sports fans and organizations, primarily focusing on markets in the United States and Canada.FloSports generates revenue through its subscription models, offering tiered access to its extensive library of live and on-demand content. Subscribers can choose from monthly or yearly plans based on their preferences for specific sports categories, such as FloWrestling and FloFootball. Additionally, partnerships with sports organizations and educational institutions contribute to broadening its content and audience reach.With the recent Series D funding of USD 24.00 mn, FloSports aims to enhance its platform by acquiring new content, improving product experience, and expanding its production and streaming capabilities. The company plans to target new markets for expansion, particularly looking to reach international audiences interested in niche sports events. This funding will support initiatives that enhance distribution and overall service offerings.

## Funding rounds

- Series D, Apr 1, 2025, $24M — DCM, Bertelsmann Digital Media Investments, Causeway, Fertitta Capital, Discovery Communications, LLC, Dream Capital
- Series C, May 23, 2019, $47M — DCM, Bertelsmann Digital Media Investments, World Wrestling Entertainment, Causeway, Fertitta Capital, Discovery Communications, LLC
- Series B, Aug 3, 2016, $21M — DCM, Bertelsmann Digital Media Investments, World Wrestling Entertainment, Causeway, Discovery Communications, LLC
- Series A, Aug 22, 2014, $8M — Causeway

## Investors

- Causeway (https://capitalatlas.ai/funds/causeway) — Series A, Series B, Series C, Series D
- DCM (https://capitalatlas.ai/funds/dcm) — Series B, Series C, Series D
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series B, Series C, Series D
- World Wrestling Entertainment — Series B, Series C
- Discovery Communications, LLC — Series B, Series C, Series D
- Fertitta Capital — Series C, Series D
- Dream Capital (https://capitalatlas.ai/funds/dream-capital) — Series D