# Florence Staffing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/florence-staffing

- Industry: Internet
- Headquarters: London, UK
- Website: www.florenceapp.co.uk
- Total disclosed funding: $44M
- Latest round: Series B (May 28, 2022)
- Investors on record: 5

## About

Florence Staffing Ltd is a workforce management platform focused on health and care organizations, streamlining staffing processes through innovative tools aimed at enhancing efficiency and reducing operational costs.Founded in 2016 by Dan Blake and Michael Dela Peña, Florence Staffing Ltd is headquartered in London, UK. The company specializes in contingent staffing solutions for health and care sectors, and has completed a total of 5 funding deals. The most recent funding round was a Series B raise of GBP 28.5 million on May 28, 2022, led by AXA Venture Partners, with participation from Roo Partners and returning investor SEEK Limited. The total amount raised by the company is GBP 28.5 million.Florence offers a comprehensive workforce management platform designed for health and care organizations. The platform includes tools for managing agency staff, locating temporary health professionals, and providing training resources. The services cater to staffing agencies, healthcare organizations, and individual health professionals, facilitating efficient staffing processes across the UK, Canada, and France.In the most recent financial year of 2023, Florence generated a revenue of GBP 107,508,372.70, while recording an EBITDA of GBP -5,738,486.70.Following the GBP 28.5 million Series B funding raised in May 2022, Florence Staffing Ltd plans to utilize this investment to drive product innovation and expand into new markets. The company aims to roll out upcoming product features to enhance their platform and address the growing needs of the healthcare industry. Specific geographic targets for expansion include deeper penetration into existing markets and potential entry into new territories, although exact regions and timelines have yet to be disclosed.

## Funding rounds

- Series B, May 28, 2022, $36M — SEEK, AXA Venture Partners, Roo Partners
- Series A, Jun 24, 2019, $6.6M — Waverly Capital, SEEK, Rianta Capital
- Seed, Aug 13, 2018, $1.5M — Waverly Capital, Rianta Capital

## Investors

- Waverly Capital (https://capitalatlas.ai/funds/waverly-capital) — Seed, Series A
- Rianta Capital (https://capitalatlas.ai/funds/rianta-capital) — Seed, Series A
- SEEK — Series A, Series B
- AXA Venture Partners (https://capitalatlas.ai/funds/axa-venture-partners) — Series B
- Roo Partners — Series B