# Flora Fertility

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flora-fertility

- Industry: Insurance
- Headquarters: Calgary, Canada
- Website: www.heyflora.co
- Total disclosed funding: $5M
- Latest round: Seed (Mar 1, 2026)
- Investors on record: 8

## About

Based in Calgary, Canada, and founded in 2023 by co-founders Laura McDonald and Christy Lane, Flora Fertility Inc. provides direct-to-consumer fertility insurance services for fertility and women's health. In March 2026, Flora Fertility Inc. raised USD 5 million in seed funding led by ManchesterStory, with participation from Slauson & Co., Adara Ventures, TruStage Ventures, Marathon Fund, BDC Capital, Highline BETA, Everywhere Ventures, and Cartography Capital.

Flora Fertility Inc. offers insurance for fertility treatments such as egg freezing, intrauterine insemination (IUI), and in vitro fertilization (IVF). The company also offers financial coverage lifestyle assessments and a community platform with resources focused on fertility health. In addition, the firm’s channel partners include product partners, media, health, and wellness apps.   

The company plans to utilize the April 2026 funding to expand access to reproductive care by growing its fertility insurance platform, which covers diagnostics, medications, and fertility treatments.

## Funding rounds

- Seed, Mar 1, 2026, $5M — BDC Capital, Adara Ventures, ManchesterStory, Highline BETA, Everywhere Ventures, Slauson & Co., Cartography Capital, TruStage Ventures

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed
- Adara Ventures (https://capitalatlas.ai/funds/adara-ventures) — Seed
- ManchesterStory (https://capitalatlas.ai/funds/manchesterstory) — Seed
- Highline BETA (https://capitalatlas.ai/funds/highline-beta) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Slauson & Co. (https://capitalatlas.ai/funds/slauson-co) — Seed
- Cartography Capital (https://capitalatlas.ai/funds/cartography-capital) — Seed
- TruStage Ventures — Seed