# Flora Express Flowers Trading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flora-express-flowers-trading

- Industry: Internet
- Headquarters: Dubai, United Arab Emirates
- Website: www.floranow.com
- Total disclosed funding: $3M
- Latest round: Series A (Dec 15, 2019)
- Investors on record: 9

## About

Flora Express Flowers Trading LLC operates as an online floral marketplace, offering a wide selection of flowers and accessories for various occasions, catering to both individual and business clients across the Middle East and North Africa.Founded in 2016, Flora Express Flowers Trading LLC is headquartered in Dubai, United Arab Emirates. The company specializes in providing floral products and related accessories online. Charif Mzayek serves as both the founder and current CEO. The company has successfully raised USD 3.00 mn in Series A funding on December 15, 2019, with contributions from notable investors including Wamda Capital and Global Ventures. Flora Express has completed a total of 2 deals to date, emphasizing its strategic growth in the floral e-commerce sector.FloraNow operates as an online floral marketplace that provides a diverse range of floral products and related accessories to customers. The company's core offerings include an extensive selection of flowers such as roses, orchids, and chrysanthemums, as well as greeneries and decorative accessories. These products cater to various end-use cases, including personal gifts, event decorations, and corporate arrangements. FloraNow's services emphasize convenience and quality, enabling customers to easily browse and purchase floral arrangements tailored to their specific needs. The company targets a broad clientele, including individual consumers, event planners, and businesses, primarily serving markets in the Middle East and North Africa. FloraNow also provides exclusive deals and seasonal promotions to enhance the shopping experience.FloraNow's revenue model is structured around direct sales to consumers through its online platform, facilitating seamless transactions for floral products and accessories. Customers place orders via the website, where they can select from various floral arrangements and related items. The company employs a straightforward pricing strategy based on individual products, with potential offerings for exclusive deals or bulk purchasing options for business clients. This direct-to-consumer approach enables FloraNow to effectively cater to both individual customers seeking personalized gifts and businesses requiring floral services for events and corporate functions, generating revenue through these transactions.Flora Express Flowers Trading LLC plans to enhance its product offerings by introducing new floral arrangements and accessories designed for seasonal events, with anticipated launches in the coming year. The company aims to expand its market presence beyond the Middle East and North Africa, targeting European markets by the end of 2024. The recent Series A funding of USD 3.00 mn raised in December 2019 will be utilized to support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Series A, Dec 15, 2019, $3M — Wamda Capital, DASH Ventures, Jabbar Internet Group, Global Ventures, AdamTech Ventures, HB Investments, Sirocco Holdings, Zuaiter Holding Capital
- Seed, Dec 20, 2017 — Maktoob.com Inc., Wamda Capital, DASH Ventures

## Investors

- Maktoob.com Inc. — Seed
- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Seed, Series A
- DASH Ventures (https://capitalatlas.ai/funds/dash-ventures) — Seed, Series A
- Jabbar Internet Group (https://capitalatlas.ai/funds/jabbar-internet-group) — Series A
- Global Ventures (https://capitalatlas.ai/funds/global-ventures) — Series A
- AdamTech Ventures (https://capitalatlas.ai/funds/adamtech-ventures) — Series A
- HB Investments — Series A
- Sirocco Holdings — Series A
- Zuaiter Holding Capital — Series A