# Flora Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flora-brands

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.florabrands.com
- Total disclosed funding: $9M
- Latest round: Seed (Sep 28, 2022)
- Investors on record: 7

## About

Founded in 2021 and based in California, US, Flora Brands, Inc. operates as an online marketplace company that offers products to customers by acquiring, reinventing, and growing sustainable brands from entrepreneurs. Mithat Can Ulubay and Ugur Kaya are the co-founders of the company. In September 2022, Flora Brands, Inc. raised USD 9 million in Seed funding from 23 Fund, Climate Capital, Correlation Ventures, D4 Ventures, Esas Ventures, Lux Capital, and Paragon Ventures. The company serves 300,000 customers as of 2022.

The company provides a curated range of environmentally friendly products that uses technology and algorithms to find and analyze sustainable brands' operational and financial performance, sustainability impact, and value creation prospects. The firm intends to increase sales and optimise operations by utilising data science and technological expertise after brands have been integrated into its operational platform.

The organization plans to use the September 2022 funding to invest in developing a sustainable online marketplace.

## Funding rounds

- Seed, Sep 28, 2022, $9M — Correlation Ventures, Lux Capital, D4 Ventures, Esas Holdings, Paragon Ventures, 23 Fund, Climate Capital

## Investors

- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Seed
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed
- D4 Ventures (https://capitalatlas.ai/funds/d4-ventures) — Seed
- Esas Holdings (https://capitalatlas.ai/funds/esas-holdings) — Seed
- Paragon Ventures — Seed
- 23 Fund (https://capitalatlas.ai/funds/23-fund) — Seed
- Climate Capital (https://capitalatlas.ai/funds/climate-capital) — Seed